Job Title: CX Strategist
Omega CRM, a Merkle & Dentsu company, is a leader in Customer Experience services with over 20 years of experience in technology applied to marketing. We are searching for an experienced CX Strategist to drive our Marketing Automation and CRM strategies. Analyze and define customer segmentation and the selection of personalized audiences for Email Marketing campaigns on our CRM platform.
Propose and execute A/B tests in an agile and constructive manner to test hypotheses and validate user behavior in order to improve campaign performance.
Assist in building a strong CRM strategy in line with local and global priorities and define new approaches to increase customer knowledge and assist users throughout the conversion funnel.
Be able to measure and deeply analyse data to guide decisions and measure their impact on the business.
identify key and measurable metrics for these initiatives, with a growth‐hacker mindset and the ability to test and scale quickly.
Collaborate with relevant teams to improve web, mobile, and app recurrence rates and understand, document and analyse customer segments, retention campaigns and offer performance in order to drive continuous improvement in timing and tactics.
Analyse, manage and report on the business performance of customer retention strategies and campaigns.
Experience in planning and executing Marketing Automation strategies with proven success cases.
Experience with CRM platforms (Salesforce).
Proficiency in using platforms such as Google Analytics, Google Data Studio, Salesforce Marketing Cloud.
A deep understanding of digital marketing tactics across all channels, including SEO, Paid Media, UX.
Advanced level of English. Permanent contract.
Trainings & certifications – improve your skills and receive certificates from our partners.
Home office.
Health insurance.
Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer‐centric solutions, technology and data – all enhanced by AI. Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain. With over 23 years of experience, a team of 580+ professionals from 24 nationalities and 2,500+ certifications, we are a recognised leader in the Salesforce ecosystem. We operate across key industries such as Retail, Healthcare, Pharma, Real Estate, Education and Non‐Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing and Analytics.