Betting Jobs is currently recruiting for a leading i Gaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia.
Key Responsibilities:
* Develop and execute customer engagement strategies to drive loyalty, retention, and growth.
* Align engagement initiatives with business objectives and marketing strategy.
* Oversee daily customer engagement operations, ensuring data integrity and system efficiency.
* Lead the selection, implementation, and optimization of CRM and engagement technologies.
* Ensure CRM effectiveness across the full sales funnel and customer lifecycle.
* Manage customer registration, activation, retention, reactivation, and acquisition strategies.
* Design and deliver targeted, personalized multi-channel campaigns (email, SMS, push, etc.).
* Support promotional events aimed at customer acquisition.
* Analyse customer data to identify trends, insights, and growth opportunities.
* Track and report on key marketing metrics, including conversion rates and web analytics.
* Prepare regular performance reports on engagement, behaviour, and campaign effectiveness.
* Collaborate with marketing, sales, customer service, IT, and data teams for a unified engagement approach.
* Lead, mentor, and develop customer engagement specialists and analysts.
* Foster a culture of continuous improvement and innovation.
Requirements:
* Bachelor's degree in Marketing, Business Administration, or related field; Master's preferred.
* Proven experience as a Director of CRM or in a similar senior role.
* Background in traditional CRM and i Gaming preferred.
* Experience leading large teams (100+ employees).
* Strong expertise in customer acquisition and lifecycle management.
* Knowledge of CRM systems, engagement channels (email, SMS, push), and analytics platforms.
* Technical proficiency with CRM, data analysis, and reporting tools (e.g., Excel, SQL, Tableau).
* Experience in land-based or online gambling is a plus.
* Strong analytical, problem-solving, leadership, and communication skills.
* Ability to manage marketing projects end-to-end with a customer-centric mindset.