We are Semrush, a global Tech company developing our own product – a platform for digital marketers.Are you ready to be a part of it? This is your chance! We’re hiring for Senior Product Marketing Manager (Datos Team).Tasks in the role
Develop and execute comprehensive GTM plans for new product launches and feature updatesDefine and refine product positioning, messaging, and value propositions, ensuring alignment with market needs and customer insightsConduct market research and competitive analysis to inform product strategy and GTM initiativesBe the main POC to collaborate with Product and Sales teams to develop compelling sales enablement materials, including presentations, demos, and training resources, with the help of our Content Marketing ManagerAnalyze GTM performance metrics and provide actionable insights to optimize future initiativesLead the development and execution of comprehensive GTM strategies, ensuring alignment with overall business objectivesCollaborate with cross-functional teams to define target audiences, develop effective marketing campaigns, and optimize sales processesMonitor and analyze market trends and customer feedback to identify opportunities for GTM optimizationWork closely with the Content Marketing Manager to ensure Product content is aligned with the overall GTM strategyWork independently and proactively to drive projects to completionProactively identify and resolve cross-functional communication and process bottlenecksMentor and guide other team members, fostering a culture of collaboration and continuous improvementBuild and maintain strong relationships with key stakeholders across the organizationWho we are looking for
Bachelor's degree in Marketing, Business, or a related fieldProven experience in product marketing and GTM execution, preferably in a B2B DaaS, data SaaS or technology environmentStrong understanding of product lifecycle management and GTM best practicesExcellent communication, presentation, and interpersonal skills. We really value and protect a healthy and positive working environment!Proficiency in project management tools (e.G., ClickUp, Jira)Strong analytical and problem-solving skillsAbility to work independently and thrive in a fast-paced, remote, and dynamic environmentExperience in creating and implementing internal processesIdeally based in Europe / CET or ET time zonesA bit about the team
Datos, a Semrush Company, is a global clickstream data provider focused on licensing anonymized, at scale, privacy-secured datasets to ensure its clients and partners are safe in an otherwise perilous marketplace. Datos offers access to desktop and mobile browsing behavior data for tens of millions of users worldwide, packaged into easy-to-understand data products. Our mission is to provide trustworthy clickstream data driven by tangible results. Founded in 2019, with offices in New York City (HQ), Spain, and Germany.Benefits
Unlimited PTOFlexi Benefit for hobbiesEmployee Support ProgramFinancial aid for family lossEmployee Resource GroupsMeals, snacks, and drinks at the officeTeam building activitiesTraining, courses, conferencesGifts for employeesAbout Semrush
Semrush is a leading SaaS platform for online visibility management, enabling global businesses to optimize search engine, PPC, content, social media, and competitive research campaigns with measurable results. With 16 years of development, numerous awards, and a public listing on the NYSE, we serve over 10 million users worldwide with a team of over 1,700 employees. We are committed to diversity, equity, and inclusion, welcoming applicants from all backgrounds.We look forward to welcoming our new colleague!
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