Country Manager – Spain (Southern Europe Growth)
Global Commercial Leader | Co-founder at BrandLink | FMCG, Retail, MarTech & Loyalty ex. Nestle\Kellogg\Colgate-Palmolive\Unicredit
BrandLink is a MarTech and loyalty platform helping FMCG brands build direct, data-driven relationships with shoppers through personalized, omnichannel promotions. Using advanced receipt-scanning technology and first-party data, BrandLink enables brands to run effective direct-to-consumer campaigns, optimize trade marketing investments, and improve promotional efficiency across both online and offline retail environments. After successfully launching programs with international FMCG brands, BrandLink is now expanding its presence in Spain with a clear ambition to scale across Southern Europe.
The Country Manager – Spain (Southern Europe Growth) is a senior, director-level role with full ownership of the Spanish market and a clear growth path toward leading Southern Europe (Portugal, Italy, France) .
This role combines commercial leadership, business development, market strategy, and execution. You will act as the country owner for Spain, working closely with the founders and product team to scale BrandLink's commercial presence and shape the regional growth strategy.
Work format: This role is remote-friendly within Spain, with flexibility to work remotely and periodic travel for client meetings, industry events, and key business activities. Occasional presence in Málaga or other key locations may be required.
Key Responsibilities
Own and develop BrandLink's business in Spain, including market strategy, revenue growth, and partnerships
Identify and execute commercial opportunities across FMCG sectors (food, beverages, beauty, household, pharma, alcohol)
Lead senior-level negotiations with FMCG brands, agencies, and distributors
Build and maintain long-term relationships with key decision‐makers (Marketing, Trade Marketing, Digital, Innovation)
Define and execute go‐to‐market strategy together with founders
Work closely with the product team to localize and adapt solutions to market needs
Manage sales pipeline, forecasting, and performance reporting
Represent the company at industry events, conferences, and client meetings
Over time, build and lead a local commercial team
Requirements
Senior experience in Business Development, Commercial Leadership, or Country Management within FMCG, Trade Marketing, Digital / MarTech, Loyalty, or Agencies
Strong understanding of FMCG market dynamics and decision‐making processes
Proven ability to close complex, high‐value commercial deals
Strategic mindset combined with hands‐on execution
Excellent communication and negotiation skills
Spanish (native or fluent) and strong English
Based in Spain and available for periodic travel
What We Offer
Director‐level role with real ownership of the Spanish market
Direct access to founders and strong influence on product and strategy
Clear growth path toward Head of Southern Europe
Competitive compensation package (fixed + performance‐based)
Long‐term incentives / equity discussion possible
Opportunity to build and scale a market from an early stage
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