Join to apply for the GAES CRM Specialist role at GAES
We are currently seeking dynamic, motivated, and results-driven professionals to join our Marketing team as CRM Specialist, based at our Spanish headquarters in Barcelona (C. de Pere IV, 160 - 08005).
Main responsibilities :
1. Develop and implement strategies for customer engagement, acquisition, and retention in line with the overall CRM strategy.
2. Execute CRM activities, including customer segmentation, campaign briefing, content creation, and optimizing contact channels (Voice Call, SMS, Direct Mail, Email, WhatsApp, etc.) and communication frequency.
3. Leverage marketing automation tools and engagement platforms to design, build, and schedule personalized, multichannel campaigns in collaboration with the CRM team and external partners.
4. Apply a Test & Learn approach to campaign development, conducting regular A/B and multivariate testing to optimize performance.
5. Use analytics tools, including Power BI, to perform in-depth post-campaign analysis and generate recurring reports for senior management and other departments.
6. Collaborate closely with cross-functional teams to ensure the successful go-to-market of CRM initiatives.
7. Contribute to marketing investment planning, assess ROI, and simulate economic impact.
8. Work with customer support and sales teams to incorporate customer and retail feedback, continuously enhancing the overall customer experience.
9. Define and develop loyalty & partnership opportunities and initiatives through various programs, establishing clear objectives, targets, and business cases.
Technical skills :
* Bachelor’s degree in marketing, business, or a related field.
* Proven experience in marketing, with a focus on CRM, Loyalty, or Partnerships.
* Knowledge of the marketing mix landscape, functioning, and dynamics of key channels (digital and non-digital), core KPIs, processes, and tools.
* Understanding of how to develop marketing strategies based on customer insights and generate business through activities across the customer lifecycle (acquisition, nurturing, loyalty, upsell, win-back, etc.).
* Strong analytical skills and the ability to extract key insights to inform business decisions, with a focus on KPI monitoring.
* Excellent communication skills in Spanish and English.
* Proficiency in Office applications, especially Excel, PowerPoint, and Word.
* Customer understanding and orientation.
* Performance and goal-oriented with a strong sense of accountability.
* Ability to adapt to a dynamic, fast-paced retail environment.
* Strong collaboration skills and ability to build effective working relationships across teams.
Amplifon is committed to fostering a Winning Culture that guides our employees towards the future, starting with enhancing our Winning Workplace. We offer a hybrid working policy, allowing employees to work remotely 2 days per week.
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