The Festival & Consumer Specialist is a national role that focuses on the development, implementation and cultivation of the brand image and the increase of the share of mind in the On Premise environment. Is a strong collaborator, interfacing with all key stakeholders to maximize impact and leverage image building and consumption driving initiatives. Also trains the On Premise team in all new industry marketing tools and concepts, ensuring increased availability, visibility and activation at the POS. Is a key contributor to the annual On Premise Marketing business plan, deriving actionable insights and developing strategies and tactics.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
1. Create “kindred spirits”Act as a role modelHave a "can do" attitude and talk aboutopportunities instead of challengesBe an active ambassador for the Red Bull brand and product
2. Responsible for executing and adapting the international consumer marketing guidelines according to the market needs.
3. Engage Consumers with the Red Bull brand via consumer activation.
4. Strategy and Execution of Consumer Events.
5. 2+ years experience in sales and event management
6. Experience in On Premise environment
7. Event Management Skills
8. Capable of building solid strategic relationships with clients and managing stakeholders
9. Strong planning, priorization and organizational ability
10. Ability to think and act as an entrepreneur
11. Oriented to action
12. 75% travel
13. Travel 70-80%
Festival & Consumer Specialist
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: