BAT is evolving at a pace into a global multi-category business. With products like VELO, VUSE, and GLO, we aim to decrease the health impact of our industry. To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Join us on this journey!
British American Tobacco Iberia has an exciting opportunity for a Digital CRM Executive in Madrid. We seek a CRM Executive to lead brand activation through CRM, leveraging data and insights to enhance consumer engagement.
In this role, you will develop analyses and reports to support strategic decisions, ensuring effective CRM strategy execution across platforms such as Salesforce, Mobile Apps, and Website/eCommerce. Your focus will be on translating business needs into actionable insights to enable direct communication with consumers, aligning interactions with strategic objectives to strengthen engagement and brand loyalty.
Key Responsibilities:
* Brand Activation & CRM Development: Lead brand activation via CRM, manage campaigns across platforms, coordinate marketing automation strategies, ensure database segmentation and activation, collaborate with marketing, trade, and sales teams, and monitor campaign performance.
* CRM Management & Performance Analysis: Oversee CRM data quality, implement system improvements, develop dashboards and reports, analyze data to improve segmentation and personalization, and ensure report accuracy aligned with business goals.
What Are We Looking For?
* University Degree
* At least 2 years’ experience in a similar or data analysis role
* Experience managing CRM platforms like Salesforce or Microsoft
* Fluency in English and Spanish; Portuguese is a plus
* Team player with excellent project management skills
* Proficient in Excel and PowerPoint
* Strong analytical, planning, and problem-solving skills
* Knowledge of digital marketing features such as Mail Marketing, SEM, SEO
* Self-starter with great communication skills
* Marketing Cloud Certification is a plus
What We Offer:
Competitive annual performance bonus, diverse benefits including health plans, work-life balance initiatives, transportation support, flexible holidays, and growth programs. Join us to develop your career in a supportive environment that values internal advancement and continuous improvement.
Why Join BAT?
Recognized as a Global Top Employer, we foster collaboration, inclusion, and diversity. We support talent from all backgrounds and offer programs like The Global Returners to help professionals restart their careers after an absence.
If you require accommodations during recruitment, please notify us. Learn more about our culture and employee experience on our website.
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