Trade Marketing Analyst
Department: Trade Marketing
Reports to: Trade Marketing Associate Manager
Location: [Add location if needed]
Position Summary
The Trade Marketing Analyst is responsible for developing, executing, and tracking commercial strategies across multiple sales channels. This role includes building market routes tailored to each channel and customer, considering specific needs and ensuring efforts are focused on increasing demand at the point of sale.
The position requires close coordination with internal and external stakeholders, including clients, suppliers, agencies, and Category teams, to ensure proper execution of each strategy. The analyst will also manage the DME budget, monitor variances versus plan, and generate reports and analyses on the performance of executed activities.
Key Responsibilities
30% – Development of market routes by channel and customer.
25% – Creation of POP materials by channel and customer.
10% – Budget administration and weekly reporting.
35% – Development of special reports and analyses.
Required Knowledge, Skills, and Abilities
Core KSAs
* Results-oriented and self-driven.
* Strong collaboration skills with Marketing, Category, and Sales teams.
* Analytical thinking and ability to evaluate performance.
* Time management and handling of special projects.
* Proactive mindset and strong sense of ownership.
* Intermediate business-level English.
Additional KSAs
* Advanced proficiency in Microsoft Office (Excel, PowerPoint, Mekko Graphics).
* Knowledge of Nielsen databases and core customer information.
* Effective communication skills.
* Intermediate business-level English.
Education and Experience Requirements
* Bachelor's degree in Business Administration, Marketing, or a related field.
* Minimum of one year of experience in a commercial area, ideally in Trade Marketing, Marketing, or Sales.