Who we areAt Taptap, we are not just shaping the future of advertising technology, we are building it today. Guided by teamwork, respect, and determination, we challenge the status quo, connect ideas with impact, and create innovative solutions that drive real results. Our culture thrives on visionary thinking, collaboration, and a deep respect for people, because good people, doing great things is what makes us stronger. As a global team, we believe in pushing boundaries, fostering growth, and exceeding expectations. We are authentic, ambitious, and passionate about what we do, and we never settle for less than excellence. If you're looking to be part of a company that values creativity, problem-solving, and the power of technology, we'd love to hear from you.
ScopeReporting directly to the Programmatic Trading Director, the candidate will play an important role within both the Product Operations & the broader Commercial teams. The incumbent will take primary responsibility for the successful trafficking and optimization of all advertising data-driven digital campaigns using TAPTAP's proprietary DSP & DMP, Sonata. The candidate will proactively manage campaigns booked by the EMEA Sales team – Direct Response, Branding or Tactical, whether sold directly or programmatically, ensuring all booked campaigns not just deliver in volume terms, but also exceed client expectations in terms of KPIs. The candidate will work very closely and regularly interact with the Sales & Product teams and through them with all customers, be they agencies and direct clients. The trader will be responsible for maintaining up-to-date forecasts of inventory availability, as well as providing ad hoc and regular reporting and recommendations on site, campaign and ad performance, sell-through and yield. The candidate will work in close collaboration with the Product and Sales teams, and act as his/her interface with Sonata, to ensure that client Media programmatic revenues continue to grow across all Data-Driven Digital Strategies.
Responsibilities
Programming and Implementing Digital Media campaigns
Interfacing with agencies, trading desks and direct clients
Reviewing and processing advertising campaign material
Requiring plan assets, such as creatives and tracking tags
Setting up data-driven digital ad campaigns in Sonata
Managing bid strategies for campaigns
Operating across ad servers, ad technology solutions and Sonata's DSP & DMP platform
Guaranteeing the campaign's kick-off and deployment
Monitoring the Digital Media campaigns
Regularly monitoring and reconciling campaign delivery across third party ad serving systems
Analyzing digital inventory to determine what is performing best for sponsors based on click-through rate, viewability, and user engagement, and any other KPIs
Following-up on the campaign's KPIs daily
Filling out the daily monitoring forms
Troubleshooting any ad creative issues that affect tracking, implementation, or reporting
Designing and implementing benchmarks according to performance or quality assurance KPIs
Informing the team about alert situations
Optimizing the Digital media campaigns
Applying A/B testing on the creative pieces, targeting segments or media plans in order to improve the impact on the distinct audiences meeting campaign goals
Analyzing and recommend campaign modifications, leveraging understanding of advertiser and product performance and any improvements to the strategic plan to increase conversion
Maximizing performance and ad revenue
Reporting
Providing campaign reports to internal teams, using internal and third-party sources as needed
Elaborating the results and insights reports for our clients and partners
Experience & Skills
Advanced Level of English (C1)
Advanced Level of Portuguese is a plus
3 years of experience on similar position within a trading desk, publisher, advertiser adops/programmatic team. Profiles with less demonstrable digital marketing experience will not be considered
Min 1 year of programmatic Buying experience, with particular emphasis on Real Time Bidding
Excellent analytical and problem-solving skills with strong attention to detail and follow-up process
Strong initiative and ability to plan and prioritize work efficiently, multi-task, and work well under pressure with minimal direction
Data driven personality, ability to tell stories based on campaign data analysis
Excellent communication skills
Understanding of online and digital advertising metrics and KPIs
Bonus points
Good understanding and experience of programmatic advertising – platforms, such us SSPs, DSPs, Ad Exchanges or DMPs
Experience with analytics or BI tools like Tableau, Power BI, Qlikview, Google Analytics
HTML/Javascript knowledge
Advanced spreadsheet capabilities
Benefits
Permanent position based in Madrid
Strong possibilities of internal promotion in an international firm
Competitive compensation package, according with the candidate ́s profile & experience
Tickets Restaurant/Health Insurance
Great working environment
Join Us!At Taptap, diversity and inclusion are at the heart of who we are. We believe that different perspectives, backgrounds, and experiences fuel innovation and success. We are team players who won't go solo, thoughtful collaborators who value others' ideas, and ambitious professionals who refuse to accept the status quo. If you're ready to make things happen and be part of a company that is creating tomorrow, today, help us build the future of advertising technology together. Apply now.
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