Global head of media data (madrid)

Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best‑in‑class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.
This role is critical to transforming media data into a core business driver, enabling:

smarter investment decisions

advanced performance measurement

scalable AI and data use cases

The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Scope & Team Leadership

Integral Paid Media Data Manager

Global Social Data Data Manager

Global Media Data Product Manager

Global Media Tracking Manager

You will build a strong center of expertise, combining:

media analytics

data governance & tracking

data products

The Opportunity
Location:

Barcelona
Language:

English (mandatory)

What you'll get to do

Media Data Strategy & Transformation

Define and lead the global Media Data strategy and roadmap

Position media data as a strategic asset supporting business growth and transformation

Build a long‑term vision integrating:

measurement

consumer understanding

AI‑driven use cases

Advanced Measurement & Performance Excellence

Lead end‑to‑end media measurement strategy, including:

Attribution frameworks

Brand & performance measurement

Oversee econometric and advanced analytics approaches to:

quantify marketing impact

optimize media investments

support budget allocation decisions

Drive the evolution towards holistic, cross‑channel performance measurement

Media Data Ecosystem, Governance & Tracking

Define and enforce global media data standards, including:

tracking frameworks (tagging, pixels, taxonomy)

KPI harmonization

data models across Paid / Owned / Earned

Ensure data quality, consistency, and scalability acro