Join to apply for the GAES CRM Specialist role at GAES
We are currently seeking dynamic, motivated, and results-driven professionals to join our Marketing team as CRM Specialist, based at our Spanish headquarters in Barcelona (C. de Pere IV, 160 - 08005).
Main responsibilities:
1. Develop and implement strategies for customer engagement, acquisition, and retention aligned with the overall CRM strategy.
2. Execute CRM activities, including customer segmentation, campaign briefing, content creation, and optimization of contact channels (Voice Call, SMS, Direct Mail, Email, WhatsApp, etc.) and communication frequency.
3. Leverage marketing automation tools and engagement platforms to design, build, and schedule personalized, multichannel campaigns in collaboration with the CRM team and external partners.
4. Apply a Test & Learn approach to campaign development, conducting regular A/B and multivariate testing to optimize performance.
5. Utilize analytics tools, including Power BI, for in-depth post-campaign analysis and to generate recurring reports for senior management and other departments.
6. Work closely with cross-functional teams to successfully launch CRM initiatives.
7. Contribute to marketing investment planning, assess ROI, and simulate economic impact.
8. Collaborate with customer support and sales teams to incorporate customer and retail feedback, continuously enhancing the overall customer experience.
9. Define and develop loyalty and partnership opportunities through various programs, establishing clear objectives, targets, and business cases.
Technical skills:
1. Bachelor’s degree in marketing, business, or a related field.
2. Proven experience in marketing, with a focus on CRM, Loyalty, or Partnerships.
3. Knowledge of marketing mix landscape, key channels (digital and non-digital), core KPIs, processes, and tools.
4. Understanding of developing marketing strategies based on customer insights to generate business across the customer lifecycle (acquisition, nurturing, loyalty, upsell, win-back, etc.).
5. Strong analytical skills with the ability to extract key insights to inform business decisions and monitor KPIs.
6. Excellent communication skills in Spanish and English.
7. Proficiency in Office applications, especially Excel, PowerPoint, and Word.
8. Customer-oriented mindset and understanding of customer needs.
9. Performance-driven with a strong focus on results and accountability.
10. Ability to adapt to a dynamic, fast-paced retail environment.
11. Collaborative team player with the ability to build strong relationships across functions.
Amplifon is committed to fostering a Winning Culture that guides our employees towards the future, starting with enhancing our Winning Workplace. We offer a hybrid working policy, allowing employees to work remotely 2 days per week.
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