Assistant Director of Marketing and Admissions, Masters Programmes (at the rank of Administrative Assistant II)
University of Hong Kong, Faculty of Business and Economics (07000)
Ref.: 533411 | Work type: Full-time | Categories: Executive / Technical / Support | Location: Hong Kong
Position Details
Contract: Two-year fixed-term, with contract-end gratuity and University contribution to retirement benefits scheme (up to 10% of basic salary). Possibility of renewal subject to satisfactory performance. Commences as soon as possible.
Responsibilities
Develop and implement marketing strategies to increase awareness and enhance the reputation of the Masters Programmes.
Oversee the entire marketing and admissions exercise, execute effective marketing campaigns and events.
Manage the marketing budget and application pipelines.
Analyze market trends and competitor activities to inform marketing strategies.
Monitor marketing performance metrics to optimize campaign results.
Supervise the team to deliver social media strategies, online and offline advertising, develop marketing collaterals, manage programme websites, build strong brand equity.
Traveling and working on weekends may be required for information sessions, events and applicant engagement activities.
Qualifications
Bachelor's degree or equivalent; preferably a master's degree in marketing and business-related disciplines.
At least 6 years of work experience, proven experience in marketing.
Strong understanding of digital marketing tools in mainland China and international markets.
Knowledge of building compelling brand stories and campaigns.
Strong team builder and outcome-driven leader with effective organizational skills.
Outstanding command of written and spoken English and Chinese (including Putonghua and Cantonese).
Sound interpersonal and communication skills.
Experience in tertiary education preferred.
Benefits
Highly competitive salary commensurate with qualifications and experience. Annual leave and medical benefits.
Application
The University only accepts online application. Applicants should apply online, upload an up-to-date CV. Review of applications will commence as soon as possible and continue until November 3, 2025, or until the post is filled, whichever is earlier.
Advertised: Oct 14, 2025. Applications close: Nov 3, 2025.
Apply now.
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