Quote from Hiring Manager:
Join our team! Brown-Forman is seeking a Senior Trade Marketing Coordinator. This exciting role will create and coordinate trade marketing activities and in-store implementation to drive sell-outs, aligned with brand plans.
This is your chance to be the driving force behind our brand's presence in the market. You'll directly impact our success by crafting and executing innovative strategies that connect with consumers right at the point of sale. If you're passionate about brand building and thrive in a dynamic environment, this is the role for you.
Meaningful Work From Day One:
Proposes, negotiates, and coordinates activations/activities aligned with the marketing and sales team. Coordinates resources to ensure accurate field execution, to increase takeaways, and promote our brands in alignment with the Trade Marketing plan.
What You Can Expect:
- Ensures the successful execution of trade marketing plans, including loyalty programs, visibility initiatives, and sales force contests to increase product takeaway.
- Manages and controls the trade marketing budget using internal systems, ensuring alignment with the annual company strategy.
- Assists in planning the trade marketing calendar and negotiates with suppliers to secure the best materials and costs.
- Conducts training for the sales force on product launches, tasting protocols, and other shopper marketing activities.
- Performs regular market visits to monitor marketing activities and manages the inventory of promotional materials.
What You Bring to the Table:
- Minimum 3 years of experience in Trade Marketing, Shopper Marketing, or a similar sales-focused role.
- Demonstrated ability to negotiate effectively with suppliers and internal stakeholders to achieve business goals.
- Proven experience in budget planning and administration.
- Strong project management skills with a demonstrated ability to coordinate and deploy multiple projects in a fast-paced environment.
- Advanced proficiency in Microsoft Office (specifically Excel and PowerPoint) for data and information analysis.
- Excellent oral and written communication skills in both English and Spanish.
What Makes You Unique:
- You must be organized, know how to prioritize your activities, be an expert in database management and objection handling.
- Storytelling, the ability to make external and internal clients fall in love with your work, proposals, presentations, conversations, etc.
- Create and do different things that generate acceleration in business development
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
\#LI
\#eljimador
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Americas Division
Function: Trade Marketing
City:
Guadalajara
State: Jalisco
Country: MEX
Req ID: JR-00009392