About Us
¿Tiene las siguientes habilidades, experiencia e impulso para tener éxito en este puesto? Descúbralo a continuación.
We're Bloom — a digital ecosystem specialized in women's healthcare. We have our own media and strategic agency specialised in women's health, working with leading brands in several markets.
The Role
This is not a build-and-hand-off role. You'll own the websites as products — responsible for their performance, their conversion, and their evolution over time. You'll work across three verticals, making both technical and strategic decisions.
You're a good fit if you've worked in a startup or product environment where the website was a core growth lever — not just a communication tool. We're not looking for someone to execute a brief; we're looking for someone who writes it.
What You'll Do
Product & Strategy
* Own the digital roadmap across our three verticals — prioritizing based on business impact
* Design and optimize user journeys, conversion funnels and acquisition paths
* Identify opportunities to improve engagement and lead generation
* Ensure every site is built around a clear business objective
Development & Execution
* Develop and maintain websites — primarily WordPress (custom themes and plugins), with flexibility to use other stacks
* Build high-converting landing pages for campaigns and growth initiatives
* Ensure strong Core Web Vitals, performance, and mobile-first implementation
* Make technical decisions that balance speed, scalability and flexibility
Experimentation & CRO
* Design and run A/B tests and iterative UX improvements
* Apply CRO methodologies to improve conversion across the funnel
* Work with marketing and content teams to translate insights into site changes
AI & Modern Tooling
* Use AI-assisted development tools to accelerate workflows (vibe coding is a plus)
* Identify opportunities to integrate no-code or low-code solutions where appropriate
Collaboration
* Serve as the technical reference across the organization
* Coordinate external freelance developers when needed
* Translate business needs into technical specs — without needing it spelled out
Requirements
Must-haves
* 5+ years of web development experience, ideally in a startup, D2C or high-performance digital environment
* Strong frontend fundamentals: HTML5, CSS3, JavaScript
* Deep WordPress expertise: custom themes, plugins, performance optimization
* Experience building and testing conversion-focused landing pages
* Champion an AI-first culture by evaluating and adopting new tooling to accelerate the development lifecycle.
* Integrate AI tools like Claude and Cursor as core infrastructure to maintain high development velocity.
* Hands-on CRO: A/B testing, behavior analysis, funnel optimization
* Google Tag Manager and GA4 — implementation and interpretation
* Strong UX instincts and understanding of user behavior
* English C1 — you'll communicate directly with US clients and providers
* Available to overlap with US time zones 3 days per week
Nice to have
* React, Next.js or headless CMS experience
* API integrations with CRMs or marketing platforms
* Experience with CRO tools: Hotjar, Microsoft Clarity
* Background in healthcare, wellness or regulated environments (HIPAA, GDPR)
* Familiarity with automation tools: Zapier, Make
What We Offer
* A key product role — not a maintenance role. You'll shape technical direction across multiple verticals.
* Direct, measurable impact on business growth: conversions, users, revenue.
* International scope with a strong US focus — campaigns and platforms for one of the most competitive markets in women's health.
* High autonomy. You'll own decisions — technical, prioritization, product. No manager hovering over every commit.
* Flexible, remote-friendly environment with structured US time zone overlap.
* A purpose-driven company. xpzdshu Everything we build improves women's health and wellbeing.