Korn Ferry is partnering with a market leading client on a unique opportunity to join a premium, heritage driven brand entering an exciting phase of growth and reinvention, supported by a strong international industrial group.
The organization brings together craftsmanship, innovation, and global ambition, with a clear focus on quality, operational excellence, and long term sustainability.
This role offers the opportunity to work in an environment where individuals are empowered to shape, build, and make a tangible impact, contributing directly to the success of an international, fast evolving business.
Role Overview
Our Market leading client in the motorcycles business is entering a new era of growth, combining iconic British design and engineering with the backing and global ambition. We are seeking a commercially driven Sales Manager Spain to lead sales growth and dealer network development across Spain.
The role will be reported directly to the Country Manager.
Key Responsibilities
Dealer and Network Development
Build strong, productive relationships with dealers and importer-retail partners across the cluster.
Identify opportunities to improve retailer capability, standards, customer experience, and local market execution.
Assess network coverage and support the appointment, upgrade, or exit of partners in line with brand standards and growth priorities.
Work cross-functionally with marketing and after-sales teams to support holistic dealer development.
Sales Leadership
Deliver retail and wholesale targets for motorcycles, accessories, and related commercial programmes across the region.
Work with dealers to plan monthly and quarterly sales actions, launch readiness, promotional activity, and pipeline conversion.
Monitor KPIs, market demand, stock flow, and conversion performance, putting in place corrective actions where required.
Lead dealer readiness for new product launches, including training alignment, point-of-sale materials, demos, and execution standards.
Provide direction and support to Area Sales Managers working within the territory.
Market Insight and Representation
Act as the voice of the market, feeding back competitor intelligence, customer trends, commercial risks, and growth opportunities.
Contribute to sales forecasting, product demand planning, and customer targeting decisions.
Represent the brand at selected events, ride-outs, launches, and commercial activations where appropriate.
Key requirements
Experienced in the motorcycles industry
Strong knowledge of dealer network management, retail sales processes, wholesale terms, and route-to-market models.
Experience managing markets through importer-retailer structures would be highly valuable.
Strong experience in dealer network development across Spain
Background in the motorcycle industry with a proper network already in place
Deep understanding of the local Spanish market
Driving licenses: A & B
Agile, flexible mindset; dynamic and adaptable to change
High level of independence and autonomy
Ability to work remotely with managers based in different countries
Strong decision making capabilities
Travel requirement: around 80%
Availability to participate in dealers’ events during weekends
English Fluent, Spanish Fluent any other languages will be a plus