Overview
Join a leading affiliate in the iGaming industry as a Sports Content Writer! Web International Services (WIS) is a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Our people are the experts that make this happen, and we are committed to making their employee experience positive and fun, while focused on growth and high performance.
About The Job
We are looking for a passionate Sports Content Writer with solid expertise in sports and sports betting to join our German-speaking content team. In this role, you’ll create engaging, high-quality, and SEO-optimized content with a newsroom mindset — producing timely stories, analysis pieces, and betting insights that resonate with our audience.
The ideal candidate is a native German speaker with at least 2 years of experience writing sports or sports betting content. While football knowledge is valuable, we are especially interested in writers who also follow and understand MMA, NFL, combat sports, Formula 1, tennis, basketball, and international football. If you’re a sports enthusiast with a journalist’s instinct and a passion for betting content, this role is for you.
What you will be doing
* Research and write engaging, accurate, and SEO-optimized sports and sports betting content.
* Produce news articles, previews, analysis pieces, and guides across multiple sports.
* Maintain a newsroom-style workflow, producing timely and topical betting stories.
* Collaborate with content quality specialists to uphold WIS’s editorial standards.
* Review, update, and optimize existing content to keep it fresh, relevant, and competitive.
* Use SEO and content tools to improve content quality and performance.
What would make you a great fit?
* 2+ years of experience in sports or sports betting content writing.
* Native German speaker with strong English communication skills.
* Broad knowledge of multiple sports, such as MMA, NFL, F1, tennis, basketball, and football.
* Understanding of sports betting markets, odds, and strategies.
* Proven ability to produce news-style, analytical, and long-form content.
* SEO expertise and familiarity with content optimization best practices.
* Experience using WordPress or similar CMS tools is a plus.
* Background in sports journalism or experience as a sports betting journalist is highly valued.
Some of our benefits
* Full remote working offered through contractor agreement or hybrid working setup with a flexible work environment
* Company events in Malta organised and paid for by WIS for EU employees – twice a year
* Access to learning platforms and educational support offered to boost your knowledge and career
Find out more about what makes WISards truly magical–Web International Services Ltd.
At WIS, we specialise in user-focused informational websites, with digital performance marketing as our expertise. Our main goal is to deliver value to players while promoting trusted brands and top products across different markets.
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