About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $45 billion in sales, the company is a general business that produces some of the world's best-loved brands: PEDIGREE, WHISKAS, M&M;'s, SNICKERS, TWIX, MILKY WAY, DOVE, ROYAL CANIN, EXTRA, ORBIT, 5, SKITTLES, BEN'S ORIGINAL and MARS DRINKS and COCOAVIA. Mars also provides veterinary health services that include BANFIELD Pet Hospitals, Blue Pearl, VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
Job Purpose
Reporting to the Category Leadership Head, the Category Manager is responsible for delivering best in class category leadership with our customers to drive growth and customer engagement. Using a mix of market, shopper and customer insights to identify category growth opportunities, the role leverages / executes these through excellence in all Category Leadership initiatives, tactics and practices. Key initiatives and deliverables of the role are to lead the development and execution of the category picture of success (including quality & quantity distribution levers) through strategic category plans, enabling us to build strong and sustainable category partnerships / captaincies for mutual, profitable and sustainable category growth.
Key Responsibilities
Category and insights business orientation:
Deliver best in class Category Management by taking an objective total category perspective when providing market, consumer and shopper insights to customer/operational teams;
Responsible for the Range review process from inception through implementation and delivery of post review analysis;
Delivery of Mars NPD launches into