About MIISTA
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Miista is a dynamic and innovative company with operations in five countries: UK, US, France, Spain, and Portugal. We are committed to fostering a culture of inclusivity, excellence, and professional growth. As a fast-developing fashion lifestyle brand with expanding retail and e-commerce channels, we combine creativity both in our product and in our marketing with strong commercial discipline to drive sustainable growth.
The Role
We are looking for a Senior Fashion Buying Planner to lead our long-term global buying strategy, demand forecasting and commercial planning. This is a senior, high-impact role combining commercial strategic buying, financial controlling, and performance analysis. You will play a key role in shaping seasonal collection buying decisions, managing budgets and OTB, and driving profitable growth across all channels and territories.
Key Responsibilities
Buying Strategy & Seasonal Planning
- Own and define the global buying strategy by season and channel (Retail & E-commerce).
- Analysing historical sales data and market trends to predict future demand.
- Lead seasonal buy planning, including product families, volumes, pricing architecture, and sell-through targets.
- Develop and manage the Brief to Buy, balancing creative vision with commercial objectives.
- Plan, monitor, and control NOS (Never Out of Stock) lines and sizing ratios.
Budgeting, OTB & Financial Control
- Developing comprehensive purchasing plans and budgets, collaborating with product, commercial and finance teams to align on product strategy and budgets.
- Prepare, manage, and monitor the buying budget in line with sales, margin, and cash-flow targets.
- Determining the right quantity of product to order and the optimal timing for those orders.
- Own and control the Open To Buy (OTB) on a weekly and seasonal basis.
- Analyse deviations vs plan and propose corrective actions.
- Identify and manage commercial risks and opportunities.
Sales, Stock & Performance Control
- Weekly monitoring of sales, stock levels, transfers, deliveries, and store shipments.
- Setting inventory policies, such as safety stock levels.
- Optimise stock flow, allocation, implementation, and replenishment across all territories.
- In collaboration with the Supply Chain Manager, track order calendars, deliveries, and intake schedules to ensure operational accuracy.
KPIs, Strategy & Analysis
- Define, track, and analyse key business KPIs (sell-through, margin, stock turn, markdown, availability).
- Evaluate the impact of commercial decisions on business performance.
- Support execution of the strategic business plan.
Pricing & Promotional Strategy
- Develop and control pricing strategy to ensure competitiveness and margin optimisation.
- Plan, manage, and analyse the promotional calendar.
- Evaluate promotional performance and post-action results.
About You
- 8+ years' experience in fashion buying, planning commercial controlling, ideally in a multi-channel environment.
- Proven experience managing significant buying budgets and OTB.
- Strong commercial and analytical mindset with a data-driven approach.
- Solid understanding of fashion product lifecycles and calendars.
- Confident decision-maker with excellent communication skills.
Tools & Languages
Advanced Excel and experience with ERP / BI systems.
Fluent English required;
Spanish is a strong plus.
Why Join MIISTA
- Senior role with real ownership and strategic influence.
- Opportunity to shape key commercial decisions of a growing international brand through data analysis.
- Creative, collaborative, and inclusive company culture.
- Competitive compensation and benefits.
Our Position: The Opposite Thing
Designed in London — Made in Spain — EU Sourced and Produced
Miista upends the exclusionary practices of the fashion industry to show how we're actually living now. Over the last ten years, we are proud to have built a brand that, through craft, our community, the risks we've taken and a sometimes bizarre willingness to laugh at ourselves, has made an elegant commitment to the alternative. A dedication to the opposite thing.