Overview
As our Global Brand Manager - JULÄINE, you will be responsible for the branding and marketing strategy of our newly developed bio-stimulating aesthetic injectable. Your key objective will be to translate the brand strategy into multi-channel tactics that drive customer and patient engagement, ensuring a successful international launch. You will be part of our dynamic Global Marketing team, reporting to the Marketing Director, and collaborating closely with Medical Affairs, R&D and Commercial departments.
Responsibilities
* Develop international customer and consumer marketing strategies aligned with commercial strategies, and considering local demands.
* Leading professional marketing strategies towards clinics and HCPs, as well as consumer branding towards patients.
* Ensuring that product positioning, branding, and messaging are consistent throughout all communication channels, while maintaining a local touch in accordance with regulatory / legal requirements.
* Support the international strategic brand plan in collaboration with the Marketing Director and the local marketing teams.
* Be the first point of contact for the local marketing teams and drive best practices.
* Develop a deep understanding of HCP, patient journeys and product experience.
* Lead, create and deliver integrated brand campaigns including field sales materials and HCP marketing assets across channels.
* Analyze and research the aesthetics market and follow trends.
* Follow up on relevant KPIs and monitor ROI on campaigns and channels.
* Cultivate strong relationships with KOLs and key customers in order to share experiences and integrate market insights.
Qualifications
Required Qualifications
* Around 3-5 years of product marketing experience of medical devices within the aesthetics industry.
* Experience working in a central or international marketing function, including the development of international brand campaigns.
* Fluency in English, spoken and written.
Qualifications That Make You Stand Out
* A university degree is beneficial (e.g. in marketing or pharma).
* Product launch experience (strategy and implementation).
* You are scientifically literate.
Personality
* Strong stakeholder management skills : You have the ability to influence across and beyond the organization.
* Communicative : You excel in conveying complex ideas and information clearly and effectively to a wide range of audiences.
* Ambitious : With a strong drive to achieve both personal and company goals, you actively seek out challenges and learning opportunities.
* Customer-driven mindset : You are deeply committed to understanding the needs and challenges of customers, with a focus on delivering exceptional experiences.
* Analytical & data-driven : You approach problems methodically, using data and insights to inform your strategies and decisions.
Other Information
This role requires the willingness and ability to travel locally and internationally for business as needed.
Why should you join our team?
* Impact : You\'ll have a unique chance to shape and strengthen our product strategy for JULÄINE. You will join us at an early stage, during an extensive global expansion.
* Continuous development : We are committed to fostering your professional growth through ongoing training and development opportunities, ensuring you have the resources and support needed for continuous learning and success.
* Entrepreneurial environment : Join a global, inclusive team where innovation and creativity are actively encouraged, empowering you to make a meaningful impact.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
Location
Madrid, Community of Madrid, Spain
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