Founding Marketing Lead
About Acai Travel
Acai Travel is revolutionizing the travel industry with cutting-edge AI agentic solutions for leading Airlines, OTAs, and TMCs. We're rebuilding travel with agentic software.
Our founders previously sold an AI company to American Express GBT—value for your equity is guaranteed! We used to grow 50% a quarter in revenues, now growing 50% a month, the rocketship has taken off. If you understand VC-backed startup dynamics, this is the kind of company you want equity from!
Our culture is grounded in Zen and Tibetan Buddhism principles, fostering ego-less problem-solving and emotional stillness. We consider the company a playground to become better individuals—you will be transformed into a more empowered, joyful person.
The Opportunity
We're seeking an entrepreneurial Product Marketing Lead to join our New York team starting January 2026. This is your chance to build an entire marketing function from scratch at a hypergrowth startup that's redefining travel technology.
This isn't about following playbooks - it's about writing them. You'll have complete freedom to invent, create, and experiment as you lay the marketing foundations across every channel and touchpoint.
You'll be the Swiss Army knife of marketing: crafting compelling narratives for enterprise customer (airlines, TMCs, OTAs, hotel chains) executing creative campaigns at industry events, building our brand presence from the ground up, and yes - even jumping on sales calls when needed. This is a hands-on, 360-degree role where you'll touch everything from product positioning to PR, from event booths to sales enablement.
The growth trajectory is simple: Start as Product Marketing Lead, grow into Head of Marketing and seat on the executive table if you prove to be able to own marketing top to bottom. But here's the thing - with our impressive monthly growth rate, if you're capable of more, there's no limit to what you can own.. Your career ceiling here is determined only by your ambition and capability.
This role is perfect for someone who thrives in ambiguity, gets energized by blank canvases, and wants to look back in two years and say "I built that entire marketing machine from scratch."
What You'll Own
Product Marketing (Core Focus)
* Transform complex AI capabilities into compelling value propositions for airlines, hotel chains, TMCs, and OTAs
* Own product positioning and messaging for our AI products.
* Create go-to-market strategies for new feature releases
* Develop differentiation messaging against competitors
Brand & Positioning
* Lead brand workshops to crystallize our visual and tonal identity
* Build and maintain consistent brand experiences across all touchpoints
* Own brand compliance across all materials and channels
Campaigns & Content
* Execute multi-channel campaigns targeting different segments
* Develop client success stories and business cases that prove ROI
* Own our content strategy across web, social, email, and industry newsletters
Events & Field Marketing
* Plan and execute our presence at major industry events (Phocuswright, ITB, Aviation Festival, GBTA)
* Design memorable booth experiences and guerrilla marketing tactics that get us noticed
* Capture and amplify in-person moments through digital channels
Sales Enablement & Support
* Create compelling sales collateral and demo environments
* Support initial sales conversations, especially at events
* Develop targeted materials for different stakeholder groups (from IT buyers to C-suite)
PR & Industry Relations
* Build relationships with travel industry media and analysts
* Secure speaking opportunities and thought leadership placements
* Manage earned media opportunities
Your Profile
Must-Haves:
* 2-6 years of experience, with strong product marketing skills being the most important
* Enterprise B2B SaaS experience is strictly required
* Track record of executing integrated marketing campaigns from conception to measurement
* Experience with event marketing and field activation
* Strong proven writing/content skills - you can explain complex technology simply and compellingly
* Comfort with ambiguity and ability to build processes from scratch
* Willingness to travel quarterly for major industry events
Nice-to-Haves:
* Travel industry experience is preferred but not strictly required
* Experience marketing AI/ML products
* International market exposure
* Startup experience, especially in seed/Series A stage companies
What Makes You Right for This Role
* You're entrepreneurial - you see gaps and fill them without being asked
* You're a product marketer at heart who can also execute across all marketing functions
* You think in campaigns but execute in experiments
* You understand that in a startup, "that\'s not my job" isn\'t in the vocabulary
* You can context-switch between enterprise airline executives and startup hustle in the same day
Compensation & Growth Path
* Base Salary: $60,000 - $100,000 (based on experience)
* Generous equity package - this is a ground-floor opportunity
* Benefits package (health insurance, life insurance, etc…)
* Clear path to Head of Marketing
* Starting Date: January 2026
Why Join Acai?