Global head of media data

Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best‑in‑class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.

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This role is critical to transforming media data into a core business driver, enabling:

smarter investment decisions

advanced performance measurement

scalable AI and data use cases

The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Scope & Team Leadership

Global Paid Media Data Manager

Global Social Data Data Manager

Global Media Data Product Manager

Global Media Tracking Manager

You will build a strong center of expertise, combining:

media analytics

data governance & tracking

data products

The Opportunity
Location:

Barcelona
Language:

English (mandatory)

What you'll get to do

Media Data Strategy & Transformation

Define and lead the global Media Data strategy and roadmap

Position media data as a strategic asset supporting business growth and transformation

Build a long‑term vision integrating:

measurement

consumer understanding

AI‑driven use cases

Advanced Measurement & Performance Excellence

Lead end‑to‑end media measurement strategy, including:

Attribution frameworks

Brand & performance measurement

Oversee econometric and advanced analytics approaches to:

quantify marketing impact

optimize media investments

support budget allocation decisions

Drive the evolution towards holistic, cross‑channel performance measurement

Media Data Ecosystem, Governance & Tracking

Define and enforce global media data standards, including:

tracking frameworks (tagging, pixels, taxonomy)

KPI harmonization

data models across Paid / Owned / Earned

Ensure data quality, consistency, and scalability across all markets and platforms

Partner with Tech and Data Governance teams to build a robust, future‑proof ecosystem

Data Products & Scalable Activation

Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)

Define roadmap, use cases, and prioritization based on business value

Ensure delivery of self‑serve, high‑quality analytics assets

Drive adoption of data solutions across brands and markets

Insight Generation & Business Impact

Transform complex analyses into clear, actionable business recommendations

Build strong narratives linking:

media performance

consumer behavior

business outcomes

Act as a trusted partner for senior stakeholders on media investment decisions

Cross‑functional Leadership & Stakeholder Management

Act as the key interface between Business, Media, Tech, Data, and external partners

Collaborate with:

Global & Local Marketing teams

Media agencies

Tools vendors

Data & Tech teams

Align stakeholders around a shared measurement and data vision

Team Leadership & Capability Building

Build and lead a high‑performing team of media data experts

Develop capabilities across:

advanced analytics

data product mindset

business translation of insights

Create a culture of excellence, ownership, and innovation

Experience

12+ years in media analytics, data, or digital performance roles

Strong experience in advanced measurement (MMM, attribution, econometrics)

Proven track record managing complex, cross‑functional programs

Experience leading teams and building data capabilities at scale

Background in consumer goods, beauty, or luxury is a strong plus

Technical & Functional Expertise

Deep understanding of:

Paid xpzdshu / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…)

Media tracking & data collection (GA4, tagging, etc.)

Cross‑channel measurement frameworks

Strong analytical background (econometrics, statistics, modeling)

Experience with:

SQL / data environments (Big Query)

Data visualization tools (Tableau, Power BI, Looker)

Data products and data lifecycle (from ingestion to activation)

Leadership & Soft Skills

Strategic thinker with strong business knowledge

Ability to translate complex data into impact for business stakeholders

Excellent communication and influencing skills

High capability to manage multiple projects and stakeholders simultaneously

Strong collaboration mindset across business and tech teams

Mindset

Business‑driven and impact‑oriented

Data expert with strong pragmatism

Curious, forward‑looking, innovation‑driven

Hands‑on when necessary, but operating at strategic leadership level

We welcome Creators Of All Kinds.

A few things you'll love about us

An entrepreneurial, creative and welcoming work culture

A range of learning and development opportunities

An international company with plenty of opportunities to grow

A competitive compensation & benefits package

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