About Dyson Dyson is growing rapidly and our ambition is huge: more categories, more markets and more employees. Our technology is unique and complex, so it's up to us to explain it clearly. By working with our own internal teams, directly with engineers and the entire company, we create inspiring communications that showcase our technology. Our business strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create authentic customer and consumer experiences that are unique to Dyson.
About The Role As a Retail Activation Manager, you will be responsible for:
Ensuring compliance with selective distribution criteria in-store and online
Managing installations and merchandising: overseeing the deployment of store installations, including Point-Of-Sale (POS) advertising and material support. Ensuring all Dyson and distributor points of sale adhere to merchandising guidelines.
Managing the merchandising agency / suppliers for installation and building of NPD roll-out and direct new store locations
Improving customer experience in-store: developing and implementing plans to enhance the customer experience and ensuring consistency across channels.
Executing the point-of-sale activation strategy: implementing product campaigns, new product developments (NPD) launches, and in-store commercial activations in line with Dyson principles.
Drive and lead direct store expansion and strategy: understanding sales environment and providing recommendations on new store implementation based on sales analytics. Following up with all stakeholders on building/production/installation/inauguration of new doors opening.
Organizing events to enhance brand visibility and increase customer and consumer engagement.
Measuring performance: defining and tracking key performance indicators to assess the effectiveness and ROI of offline campaigns. Analyzing sales data, promotional share, and highlighting measures to provide actionable insights.
Monitoring the market and analyzing the competition: tracking market trends and identifying potential competitive threats. Supporting strategies to maintain Dyson’s leadership and growth in the market.
Collaboration and support: acting as a liaison between field teams, store managers, and other stakeholders to ensure smooth daily activities.
Project management: leading projects and ad-hoc initiatives aimed at improving sales activation at the point of sale and customer engagement.
Budget management: managing budgets allocated to in-store and online activation activities, ensuring effective allocation and tracking of expenditures.
Creating synergies between countries within the cluster (data analysis, roadmap roll-out) to improve efficiency and optimize resources.
Gathering and sharing best practices with other countries in the cluster.
About You To succeed in this role, we expect you to have:
At least five years of experience in point-of-sale activation, field marketing, or related roles.
A Master’s degree in Marketing or Sales.
Ability to proactively identify challenges and propose solutions.
Strong ability to manage multiple priorities and deliver results within tight deadlines, with high rigor.
Assertive, independent, and results-oriented mindset.
Excellent teamwork and strong interpersonal skills.
Proficiency in data analysis to extract actionable insights.
Ability to effectively present ideas, projects, and results.
High level of accuracy in execution and adherence to guidelines.
Strong organizational skills to coordinate projects and manage resources efficiently.
Proficiency in Microsoft Office applications, especially Excel, for data analysis and reporting.
Fluency in Spanish and English is essential (minimum B2 level); Portuguese is a plus.
Benefits At Dyson, reward goes beyond just salary and bonuses. Through a comprehensive package of financial, lifestyle, and health benefits, we provide support tailored to every stage of life and the moments that matter most.
Working Policy At Dyson, our campus culture is built on in-person collaboration, creativity, and shared learning. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement. Our working policy is based on 5 days/week in our office in Madrid.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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