Join Impress – Europe's Leading Health-Tech Innovator!
We are the largest chain of orthodontic clinics with fully digital processes in Europe. We have revolutionised the invisible orthodontic sector with the best team of professionals specialised in making people smile and using the latest technology for the diagnosis, treatment, and follow-up of all cases.
Job Overview
We're seeking a dynamic and results-oriented Head of Affiliate and Partnership to lead and scale our affiliate and partnership programs, with a strong emphasis on affiliate marketing. This pivotal role will be responsible for developing and executing the strategy to drive significant customer acquisition, brand awareness, and revenue growth primarily through strategic affiliate collaborations and other relevant partnerships. The ideal candidate will have a proven track record of building and managing successful affiliate programs using platforms like Awin and Rakuten, strong negotiation skills, and a deep understanding of performance marketing.
What You'll Do
* Affiliate Strategy Development & Execution: Define and implement a comprehensive affiliate marketing strategy, leveraging platforms such as Awin, Rakuten, and others, aligned with Impress's overall business objectives.
* Affiliate Partner Identification & Acquisition: Proactively identify, recruit, and onboard relevant affiliate partners (e.g., publishers, bloggers, employe benefits, comparison sites) through various channels and affiliate networks.
* Affiliate Platform Management: Oversee the day-to-day management of our presence on affiliate platforms, including campaign setup, tracking, and reporting.
* Partnership Identification & Acquisition: Identify, research, and prioritize potential strategic business partners that can drive customer acquisition and brand awareness.
* Onboarding & Relationship Management: Oversee the onboarding process for new affiliate and non-influencer partners and cultivate strong, long-term relationships, ensuring mutual success.
* Performance Monitoring & Optimization: Establish key performance indicators (KPIs) for affiliate and partnership activities, track performance on affiliate platforms, analyze results, and optimize campaigns to maximize ROI.
* Negotiation & Contracting: Negotiate partnership agreements, commission structures (specifically within affiliate networks), and other terms to ensure mutually beneficial outcomes.
* Marketing & Communication (for Affiliates & Partners): Collaborate with the marketing team to develop compelling marketing materials, creatives, and communication strategies for affiliate and other non-influencer partners.
* Compliance & Reporting: Ensure all affiliate and partnership activities comply with relevant regulations and internal policies. Provide regular performance reports on affiliate and partnership performance to stakeholders.
* Market Research: Stay up-to-date with industry trends, competitor activities, and emerging opportunities in the affiliate marketing and broader partnership landscape.
Qualifications:
* Proven experience 6+ years in managing and scaling affiliate marketing programs, with hands-on experience using platforms like Awin, Rakuten, etc.
* Strong understanding of affiliate marketing principles, tracking technologies within affiliate platforms, and performance metrics specific to affiliate marketing.
* Experience in identifying and establishing other types of strategic partnerships (excluding direct influencer management).
* Excellent negotiation, communication, and interpersonal skills.
* Analytical mindset with the ability to interpret data from affiliate platforms and make data-driven decisions.
* Experience managing campaigns and reporting within affiliate marketing platforms and CRM systems.
* Self-motivated, proactive, and results-oriented with a strong sense of ownership.
* Ability to thrive in a fast-paced and dynamic environment.
* Fluent in English; proficiency in Spanish is a plus.
Bonus Points:
* Existing network of relevant affiliate partners within our target markets.
* Experience with international affiliate programs.