We're looking for a Web Product Analytics Specialist to join a global leader in industrial automation and digital transformation.With a presence in over 60 countries and more than 20,000 employees worldwide, they are scaling our Digital Hub in Barcelona, focusing on B2B e-commerce, digital sales, and analytics.This is a unique opportunity to lead the analytical strategy of a complex, high-traffic platform used by hundreds of thousands of customers globally — and to define how data drives product decisions.?? Key responsibilities:
- Design and maintain the web analytics infrastructure, ensuring accurate tracking across all features.- Define and implement tracking standards — what to measure, how to tag,
and why it matters.- Act as the data ambassador within the product team, collaborating with other Product Owners.- Manage the tagging system (Google Tag Manager or similar) and support migration to new analytics tools.- Train and support global users of the analytics platform.- Collaborate with A/B testing teams to ensure proper measurement and alignment with KPIs.- Work closely with Marketing to analyze campaign performance and suggest improvements.- Translate complex data into actionable insights for stakeholders across the business.- 22–25 vacation days per year.- Dynamic international environment within a large, innovative organization.?? Technical requirements- Solid experience with web analytics tools, such as GA4, Adobe Analytics, Matomo, Piwik PRO, or similar.- Advanced knowledge of Tag Management Systems (e.G., Google Tag Manager, Tealium), including setup, maintenance, and debugging.- Strong understanding of digital tracking principles:
custom events, variables, data layers, UTM parameters,
etc.- Proven experience in implementing or migrating analytics platforms during website transitions or rebuilds.- Basic knowledge of HTML, CSS, and JavaScript to effectively collaborate with development teams.- Familiarity with Agile/Scrum methodologies, particularly in digital product or website development environments.- Experience with A/B testing and personalization tools (e.G., Optimizely, VWO, Google Optimize), especially related to tracking setup and validation.?? Analytical and business skills- Ability to translate business requirements into tracking specifications, and vice versa.- Understanding of key digital marketing KPIs (e.G., conversions, funnels, retention).- Experience measuring the impact of product features or marketing campaigns through data.- Ability to define, document,
and enforce tracking standards and data governance rules.?? Interpersonal and collaboration skills- Skilled at acting as a bridge between technical teams and business stakeholders (e.G., Product Owners, Marcom, Marketing, Analytics).- Strong communication skills for training and supporting global users of analytics tools.- Proactive mindset to promote data culture and drive adoption of analytics best practices.- Experience working in international, cross-functional teams with collaborative workflows?? Working conditions and benefits- Hybrid model :
2 days in-office (Barcelona), 3 days remote.- Flexible working hours.- Childcare scholarship (ages 0–3) and school support (ages 3–16).- Flexible remuneration via Mutua Adeslas.- Discounted meals through a partnership with an on-site restaurant.- On-site parking available.- Tailored trainings and English classes .
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