CRM and Content Communication Specialist
Stark Future's mission is to lead the way toward a sustainable motorcycle industry by reducing plastic and CO2 pollution. We aim to achieve this by building sustainable products that are superior to traditional technology in terms of performance, emotion, and design. We demonstrate that electric technology can surpass the performance of traditional combustion machines across the board. The path to sustainability is offering a game-changing experience.
The Role
As a CRM and Content Communication Specialist at Stark Future, you bring the Stark brand to life through powerful, consistent, and engaging communication. You will be responsible for creating and executing newsletters, customer communications, lifecycle messages, and content within our CRM and marketing platforms.
Your mission is to ensure every customer touchpoint reflects Stark's premium experience whether informing, converting, or retaining riders. You'll work closely with the Growth and Retention Manager to deploy content within automated journeys, deliver high-quality messaging across channels, and support customer engagement throughout the lifecycle.
This role is ideal for a creative marketer who understands riders, tells compelling stories, and thrives in a fast-paced environment where quality, speed, and brand experience matter.
Responsibilities and Duties
Content Creation and Newsletter Management
• Own the full execution of newsletters and broadcast communications (email, SMS, in-app).
• Plan, write, design, and schedule all customer-facing communications.
• Ensure messaging reflects Stark's brand tone, visuals, and emotional impact.
• Align content calendars with product releases, events, promotions, and community initiatives.
• Use A/B testing to optimize subject lines, CTAs, visuals, and copy.
Lifecycle Communication Execution
• Build personalized content for onboarding, lead nurturing, purchase follow-up, demo ride reminders, delivery updates, and loyalty communications.
• Prepare creative assets and messaging used inside automated flows built by the Growth and Retention Manager.
• Ensure consistency across automation, customer support messaging, dealer communications, and transactional content.
Daily CRM Operations
• Execute campaigns inside CRM tools (CustomerIO, Salesforce, Mailchimp, depending on stack).
• Enable the correct implementation and deployment of a structured email framework, ensuring consistency, clarity, and performance across every send.
• Manage lists, segmentation tags, and campaign settings.
• Ensure accurate message delivery, formatting, and quality control across devices.
• Support CRM hygiene by reporting content issues or data discrepancies.
Customer Engagement and Brand Storytelling
• Translate product features, performance insights, and Stark community stories into compelling communication.
• Master the ins and outs of our products by closely working with sales, product, sports marketing, racing, demo ride, and events teams.
• Collect content from internal teams and transform it into strong storytelling and loyalty-building campaigns.
• Create loyalty communications and exclusive member content using tailored personalization strategies.
Analytics and Optimization
• Monitor campaign performance including CTR, open rate, conversions, and engagement.
• Provide weekly reporting on communication performance.
• Identify opportunities for improved personalization, segmentation, and creative development.
• Use insights to continuously elevate editorial quality and customer engagement.
Cross-Functional Collaboration
• Align with the Growth and Retention Manager on strategic priorities, messaging frameworks, and lifecycle improvements.
• Partner with Sales, Customer Service, Product, Dealer Network, Sports Marketing, Racing, and Brand/Design to gather accurate content.
• Stay aligned with global initiatives such as demo rides, community events, and collaborations.
Requirements and Skills
• You ride or understand motorcycles, allowing you to speak authentically to our customers.
• Fluent in English and comfortable managing communications in multiple languages. Additional languages are a plus.
• 2 to 4+ years of experience in CRM content creation, email marketing, copywriting, or lifecycle communications.
• Strong writing and communication skills with a talent for storytelling.
• Experience designing or coordinating visual content for newsletters.
• Familiarity with CRM and email platforms (CustomerIO, Braze, Mailchimp, etc.).
• Solid understanding of segmentation, customer journeys, and lifecycle marketing.
• Comfortable analyzing performance metrics and presenting insights.
• Experience collaborating with designers or using basic design tools (Figma).
• Organized, detail-oriented, and able to manage multiple communications simultaneously.
• Collaborative mindset and comfortable working with global teams.
Performance Criteria
• Quality and consistency of newsletters and customer communication.
• Engagement metrics including open rate, CTR, and conversions.
• Delivery accuracy and adherence to content calendar.
• Creative contribution through A/B testing and initiative.
• On-time execution of scheduled communications.
• Content readiness for automated flows.
• Responsiveness, collaboration, and adherence to brand guidelines.
• Contribution to customer satisfaction and retention improvements.