**About the role**:
General Sales Strategy & Operations (GSSO) is the team that helps shape Gartner's mission-critical sales priorities and works with sales leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's sales force, which delivers approximately $6.3B in annual revenue and working to drive sustained double-digit growth. You will partner with business leaders across Gartner to support a global sales force comprised of more than 7,000 associates who sell to every major function, industry and market sector around the world.
This role is part of the Global marketing team in GSSO that is focused on driving topline revenue and increasing seller productivity. Our Europe Large Enterprise Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner’s expert guidance and tools enable smarter decisions and stronger performance on an organization’s mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.
**What you will do**:
- Build a strong relationship with aligned sales regions and partner with the Europe Large Enterprise Marketing Lead to support firm revenue growth by aligning select marketing disciplines to drive an integrated marketing strategy, planning, execution, and communications.
- Design, manage and execute integrated, multi-channel marketing campaigns and content marketing programs that resonate with government and large enterprise decision-makers with the objectives of generating sales leads, accelerating sales cycles, and growing the business.
- Regularly seek out and synthesize inputs from product, research, and sales teams to inform campaign messaging and strategy. Effectively collaborate with teams across the marketing organization to develop content for marketing campaigns, promote via digital and other channels, and analyze performance.
- Develop concise, compelling messages, copy, and content; maintain a consistent message across various channels and formats.
- Collaborate across business lines and with colleagues globally to identify, leverage and integrate marketing ideas and activities.
- Regularly review marketing performance using metrics and analytics; make recommendations and adapt marketing plans to incorporate best practices.
- In partnership with the Europe Large Enterprise Marketing Lead, design and execute tests to evaluate tactics and optimize marketing programs.
- Independently manage projects from problem identification/conception to completion with periodic guidance from marketing stakeholders.
- Lead demand generation marketing activity, cascading and activating the sales organization against key messages, campaigns, and events.
- Improve sales teams’ ability to authentically engage with audience segments through effective scripting and training materials and sessions.
- Deliver on KPIs and metrics set for campaigns and assess campaign success at the campaign and activity levels to inform future campaign tactics.
- Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities.
**What you will need**:
- Bachelor's degree in marketing, business, or similar.
- Proven experience developing successful integrated marketing or demand generation programs designed for executive-level audiences in government and large commercial enterprises.
- Detail-oriented, with strong follow-through skills.
- Strong project management, communication, and stakeholder management skills.
- Ability to be flexible and work effectively in collaborative, fast-paced, fast-changing environments.
- Intermediate/advanced Excel skills, including ease with formulas and pivot tables.
- Excellent English written and verbal communication skills.
- Strong analytical skills and data-driven mindset.
- Action Oriented - You have what it takes to deliver measurable results, fast. We encourage and guide the vision, roadmap to success and the action it takes to make it happen.
- Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role. You bring respectful, radical candor to your work, with a mindset of desiring ongoing professional and personal development.
- Collaborative - You believe in the one team, shared mission philosophy. You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.
**What you will get**:
- Competitive salary, generous paid time off policy, charity match program, Private Medical and Dental Insurance, Family Leave, Meal Card Program, Employee Assistance Program (EAP) and more!
- Collaborative, team-oriented culture that embraces diversity
- Professional development and unlimited growth opportunities
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