Fidel Group is a performance-driven holding company operating multiple projects in the iGaming and Web3 space.
One of our internal crypto casino products is currently scaling globally, and we are looking for a Senior Brand Manager to strengthen its brand presence and positioning in the market.
This role will focus on executing the existing brand vision through strong storytelling, creative direction, and consistent communication across all marketing channels.
Responsibilities
* Focus on the scope to transform the vision into public content and storytelling
* Define and refine brand positioning in the crypto gambling space, and translate brand elements into plans and go-to-market strategies
* Develop and maintain a strong international brand presence, adapting strategies to meet diverse cultural and market needs.
* Lead brand strategy and oversee creative production across ads, social, landing pages, and promotions
* Ensure all marketing assets align with premium, crypto-native positioning
* Align brand storytelling with product launches & new features
* Develop and build brand positioning, scandals, all media and PR campaigns
* Community and reputation management, shape brand voice across marketing channels, crypto moves fast. Reputation matters
* Oversee new and ongoing marketing and advertising activities
* Ensure cultural relevance across key GEOs
* Work with head of growth to align brand messaging with acquisition strategy
Requirements
* 4+ years of experience in brand marketing within crypto gambling, iGaming, or Web3
* Strong understanding of crypto culture and online communities
* Experience building brand positioning, storytelling, and marketing narratives
* Strong sense of design, creative direction, and brand consistency
* Experience working with social media, influencers, and digital campaigns
* Ability to translate brand strategy into clear execution across marketing channels
* Experience working with international markets and global audiences
Strong Advantages
* Experience working with crypto casinos or betting platforms
* Background in CSGO gambling or similar ecosystems
* Experience collaborating closely with growth or performance marketing teams
* Portfolio demonstrating successful brand campaigns or viral content
Why you should join us
* We work remotely: Mon-Fri, from 10:00 to 19:00 (UTC+2) – save time by avoiding commuting.
* Paid vacation and sick leave – we care about your health and timely rest. Additionally, you will have a day off in honor of your Birthday.
* Competitive salary – your contribution will be properly valued.
* Participation in company internal events – knowledge exchange among colleagues and enhancing your expertise.
* Freedom from micromanagement and rigid hierarchies – we make decisions quickly, and you can always reach out for advice directly from any team member.
* 100% guaranteed professional development and acquisition of new skills.
* As a team, we are constantly striving to be the best among our competitors! We offer a dynamic, forward-thinking work environment within a profitable company. We recognize that our specialists and managers are crucial to our success and are always ready to support their initiatives.
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