Overview We are seeking a Program Lead to drive the future of our Family & Young Guests marketing program at Burger King across International Markets (EMEA, LAC, APAC). This high-impact role will lead the development and sourcing of strategic agreements with licensing partners, marketing agencies, and toy & merchandise suppliers.
As a core pillar of Burger King's marketing and sales activation strategy, this program plays a critical role in driving brand growth and engagement with younger audiences.
This is a 12-month contract position with the potential to convert into a full-time role. The position reports to the Senior Director, Marketing, Burger King, International, and is accountable to the Procurement Director for key deliverables.
Your roles and responsibilities:
Responsibilities Lead global sourcing strategy for toys and merchandise across 100+ markets, including supplier network management and contract optimization.
Establish, own and manage high-value supplier agreements (>$1M), ensuring alignment with business growth and brand objectives.
Monitor market trends and identify opportunities to build future-ready capabilities that resonate with young guests and emerging consumer behaviors.
Oversee agency partnerships for licensing and creative development, ensuring impactful marketing partnerships for kids, Gen Alpha and Gen Z audiences.
Act as the primary point of contact for supplier and agency negotiations, as well as issue resolution.
Bachelor’s degree in business administration, Marketing, Finance, Supply Chain, or a related field.
6+ years of experience in procurement, sourcing, or buying in a regional or global context.
Experience in toys & merchandise categories is a strong advantage.
Familiarity with marketing programs involving licensing, product development, and manufacturing is highly desirable.
Proven analytical and problem-solving skills, with a data-driven mindset.
Strong communication and stakeholder management capabilities.
Background in QSR (Quick Service Restaurants) or franchise-based business models is a plus.
Comfortable working remotely and traveling across EMEA as needed.
Qualifications Bachelor’s degree in business administration, Marketing, Finance, Supply Chain, or a related field.
6+ years of experience in procurement, sourcing, or buying in a regional or global context.
Experience in toys & merchandise categories is a strong advantage.
Familiarity with marketing programs involving licensing, product development, and manufacturing is highly desirable.
Proven analytical and problem-solving skills, with a data-driven mindset.
Strong communication and stakeholder management capabilities.
Background in QSR (Quick Service Restaurants) or franchise-based business models is a plus.
Comfortable working remotely and traveling across EMEA as needed.
Seniority level Mid-Senior level
Employment type Contract
Job function Supply Chain, Purchasing, and Strategy/Planning
Industries
Restaurants, Food and Beverage Retail, and Food and Beverage Services
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