HAYS is partnering with a Top global pharmaceutical company operating across multiple countries and leading innovation in human healthcare.
The company has established a Digital & Data Hub in Barcelona to support international, insight-driven initiatives across marketing, medical affairs, and customer intelligence.
We are looking for a Social Media Listening Specialist to join their Digital Performance team, bringing strong expertise in social listening, qualitative insights, and data-driven storytelling within a global and highly regulated environment.
Key Responsibilities:
* Be a part of social media listening strategy projects across Human Pharma products, including market monitoring for upcoming pharmaceutical product launches.
* Translate client briefs into sharp research questions, design taxonomies, Boolean queries, and dashboards.
* Lead end-to-end qualitative reporting, from raw conversation data to executive-ready insight narratives with actionable recommendations.
* Triangulate listening data with multiple sources (SEMrush, Adobe Analytics, CRM, surveys, sales, etc.) to deliver integrated insights.
* Analyze trends, sentiment nuance, and emerging themes relevant to pharma marketing and medical affairs.
* Design and implement AI-powered workflows (LLMs) for qualitative analysis, including theme extraction and summarization, managing hallucination and validation risks.
* Monitor multilingual conversations, with English as the primary reporting language.
* Work closely with regulatory and pharmacovigilance teams to ensure compliant monitoring and reporting.
* Partner with internal teams to optimize workflows and quality standards.
* Support cross-functional projects connecting social insights with SEO, paid media, and marketing strategy.
Required Qualifications
* Solid proven experience in digital marketing or insights, with strong focus on social listening, market research, or consumer insights.
* Hands-on expertise across multiple listening platforms (Sprinklr, Brandwatch, Talkwalker, Meltwater, etc.) and proven platform-agnosticism.
* Agency, consultancy, or market research background strongly preferred.
* Advanced experience in Boolean query design and taxonomy building.
* Strong knowledge of qualitative research methods (thematic analysis, sentiment analysis, netnography, segmentation, etc.).
* Quantitative skills (share of voice, trends, correlation with KPIs); Python or R is a plus.
* Practical use of AI / LLMs for analysis and reporting, with awareness of hallucination risks and validation methods.
* Experience building prompt libraries and repeatable AI workflows.
* Proven stakeholder management and executive presence, with exposure to C-level stakeholders.
* Fluent English; additional languages (Chinese, German, Japanese, Spanish, French, etc.) are a plus.
Pharma & Regulatory Requirements/Desired Specific Knowledge:
* Knowledge of pharmacovigilance (AE/adverse event detection) and reporting obligations.
* Understanding of HCP vs. patient dynamics and off-label discussions.
* Familiarity with regulatory frameworks (EMA, FDA, EFPIA, ABPI).
* Previous experience in pharmaceutical or healthcare social media monitoring.
Desired Skills
* Experience with data visualization tools (Tableau, Power BI, Looker).
* Strong executive storytelling skills (PowerPoint or similar tools).
* Experience in adjacent digital marketing areas (Paid Media, SEO, strategy).
* Ability to work independently across global teams and multiple projects.
* Active use of AI technologies with interest in innovation in social listening.
What do we offer?
* Permanent contract through Hays for a long-term project.
* Opportunity to work with a Top global pharmaceutical company.
* One office day per month in Sant Cugat del Vallès (transit included, buffet onsite).
* Collaborative, international environment with cross-functional teams.