Company DescriptionAt A88Lab., we help B2B SaaS and tech companies win their category with Go-To-Market (GTM) and Demand Generation programs that actually drive pipeline. That means clear positioning + the right channels + execution that doesn’t waste months.We’re hiring a Senior Performance Marketing Manager to own paid media across our B2B SaaS clients.Not someone who manages ads.Someone who manages CAC and pipeline.You’ll define strategy, execute across LinkedIn, Google, Reddit and other relevant channels, and be fully accountable for performance.What You'll Own:Paid strategy across multiple SaaS accountsBudget allocation tied to CAC and pipeline impactTesting roadmaps and scaling decisionsCRM + attribution alignmentRevenue-focused reporting (cost per opportunity, pipeline $, CAC)Direct communication with founders and marketing leadsYou’ll manage multiple clients and own performance end-to-end.2027 Mindset RequiredPerformance marketing has changed.We expect you to:Integrate AI into campaign research, testing, and creative iterationBuild prompt systems and structured experimentation frameworksAutomate reporting and optimization workflowsReduce manual work through systemsDocument processes so wins become repeatableAI is not optional here. It’s part of how we operate.What We'Re Looking For5+ years in paid media (B2B SaaS preferred)Strong hands-on experience with LinkedIn & Google AdsClear understanding of long B2B sales cyclesExperience connecting paid performance to CRM + revenueOwnership mindset — you treat client budgets like your ownBonus if you’ve built internal systems, automations, or worked closely with SaaS founders.We work as an extension of our clients’ teams.If you want to run paid like a revenue engine, not an ad account, let’s talk.Work setupRemote workPartner opportunity for the right person (based on performance + long-term fit)