We are seeking a dynamic and experienced Marketing Manager to join our team. In this role, you will be responsible for developing and executing strategic marketing plans to drive product awareness, demand, and adoption for Orbik products and services. You will collaborate closely with our product and sales teams to ensure successful product launches and ongoing marketing campaigns.
Responsibilities:
* Work closely with product management and the marketing team to develop positioning and messaging that resonates with our buyer personas.
* Assess the effectiveness of marketing programs and report necessary changes.
* Create a robust digital sales channel through content, social media, SEO, search engine ads, etc.
* Plan and execute events.
* Plan the launch of new products and implement improvements for existing ones.
* Support the creation of whitepapers and documentation for sales and marketing using tools such as Canva.
Requisitos:Desirable:
* 2 years of experience in B2B marketing, ideally in highly technical environments.
* Advanced skills in productivity applications (Microsoft Office, Project, Basecamp).
* Knowledge of collaboration and CRM tools.
* Experience with marketing automation tools (Marketo, Pardot, Google Analytics, LinkedIn marketing).
* Exceptional ROI tracking skills.
* Strong communication skills.
* Fluent in English, both written and oral.
It can be a plus:
* Bachelor's degree in business or marketing.
* Experience leading LinkedIn campaigns.
* Website optimization skills.
* Technical content creation.
Benefits:
* Competitive salary and benefits package.
* Opportunity for professional growth and development.
* Work with a talented and collaborative team.
* Flexible work environment.
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