Who We Are
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VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit .
VML is a global creative company that builds genuine relationships between brands and people, putting technology at the service of creativity.
Strategy Planner – Madrid
Our Strategic team is looking for a
Strategy Planner
to join us in
Madrid. We’re searching for someone with strong strategic thinking, a sharp cultural eye, and a genuine interest in social platforms, digital behaviors and what’s happening right now. This role is ideal for a planner who thinks
social‑first, understands how ideas live and grow on platforms, and can also connect that thinking to broader
omnichannel / 360º campaigns. A key part of the role involves
structuring strategic narratives, building decks and presenting strategy
both internally and to clients.
Responsibilities
Research culture, consumer behaviors, trends and emerging signals, with a strong focus on digital and social ecosystems.
Translate insights from research, platforms and culture into clear strategic opportunities.
Prepare benchmarks and competitor analysis, understanding how brands show up across online and offline touchpoints.
Write creative briefs that clearly frame the strategic challenge and inspire strong ideas.
Define and develop omnichannel strategic proposals, grounded in consumer truths and journeys, with social often acting as the starting point.
Structure strategic narratives and build clear, compelling decks, both for internal alignment and client‑facing presentations.
Present strategy internally and to clients, explaining thinking in a clear, confident and persuasive way.
Support the development of strategic presentations for local and international clients.
Track the effectiveness of strategies and help optimize them when needed, working with brand and performance KPIs.
Manage a variety of projects (national, international, B2C, B2B).
Collaborate closely with different teams: Creativity, Social Media, Content, Data, Performance.
Qualifications
A degree in Advertising, Marketing or a related field. A postgraduate degree in Strategic Planning or Digital Strategy is a plus.
3–4 years of experience as a Strategist / Planner in an agency, brand consultancy or marketing department.
Strong research skills, including desk research and familiarity with qualitative and quantitative methodologies.
A solid understanding of social platforms, formats and trends, and how brands can participate meaningfully in them.
Interest in digital culture, technology updates and platform evolution.
Strong presentation skills: ability to structure decks with a clear narrative, prioritize ideas and communicate strategy effectively.
Confidence presenting both internally and in front of clients, adapting tone and depth depending on the audience.
Languages: Spanish (native or fluent) and English (advanced / proficiency level – mandatory).
Desired Attributes
Natural curiosity about culture, people, platforms and what's new.
Enthusiasm for connecting insights, creativity and business goals.
Initiative, critical thinking and a proactive mindset.
Comfortable turning complex thinking into simple, clear stories.
Ability to work well in collaborative, multidisciplinary teams.
Desire to keep learning and growing as a strategist.
Benefits
A collaborative, creative and open-minded environment.
The opportunity to work with leading local and international brands.
A flexible work model based on self‑responsibility (3 days in the office / 2 days remote).
Training designed for both professional and personal development.
Flexible compensation options (restaurant card, transport card, nursery check).
No dress code, come as you are.
Equal Opportunity Employer
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. xpzdshu We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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