Senior Brand Manager – Blu (Hybrid)
Imperial Brands PLC is seeking a Senior Brand Manager to lead the strategy and growth of Blu, the market‑leading vaping brand in Spain, and play a pivotal role in shaping our broader NGP portfolio.
Key Responsibilities
* Own the brand strategy, positioning, and annual business plan for Blu and future NGP brands.
* Translate consumer insights, trends, and competitive intelligence into breakthrough campaigns and innovation opportunities.
* Lead integrated ATL/BTL/digital activations from idea to execution, ensuring best‑in‑class consumer engagement.
* Manage the product portfolio, pricing, profitability, and pipeline together with Global and Planning teams.
* Partner cross‑functionally with Sales, Trade Marketing, Legal, and Regulatory to ensure compliant, high‑impact go‑to‑market execution.
* Inspire and steer creative, media, and digital agencies while coaching one direct report.
Qualifications & Experience
* Relevant experience in Brand Management, ideally FMCG or similar categories.
* Proven track record in building consumer‑loved brands and delivering commercially strong growth.
* Digital strategy experience.
* Analytical, insight‑obsessed, and highly strategic with a hands‑on execution mindset.
* Fluency in English and Spanish.
* Creative, collaborative, and energized by disruption.
What We Offer
An inclusive and collaborative environment where you will receive a comprehensive compensation package with salary, bonus scheme, and further benefits. Join a purpose‑driven team focused on forging a healthier future for consumers.
Everyone Belongs
We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientations, religions or beliefs, and of neuro‑divergence. We give fair and equal consideration to all applicants.
Key Information
* Seniority Level: Not Applicable
* Employment Type: Full‑time
* Location: Madrid, Community of Madrid, Spain (Hybrid)
How to Apply
Please submit your application via our careers portal. For support in completing an application and/or attending an interview, contact
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