Product Marketing Specialist – Energy Distribution in Residential & Commercial Segment
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This is a position with grade
14
This position reports to
EL Product Marketing Manager
Your role and responsibilities
In this role, you will manage the AEG DinRail portfolio in addition to ABB consumer units and compact distribution enclosures product portfolio, focusing on the residential and commercial segment. You will implement product marketing strategies to meet business objectives in collaboration with the Energy Distribution Business Developer. Your role involves bridging the gap between product development and market success by executing marketing activities and supporting the sales team with product knowledge and training. This position contributes to the Product Marketing department in the Electrification Smart Building division in Spain, with main stakeholders being installers and electric wholesalers.
You will be mainly accountable for:
* Conducting extensive research to understand the target audience, market trends, and competitiveness by visiting customers regularly with the sales organization.
* Developing and executing marketing strategies to increase product awareness and sales, including defining and communicating product value propositions.
* Achieving order demand targets by monitoring progress and implementing sales and promotion plans.
* Analyzing sales data and market feedback to evaluate product performance and adjust marketing strategies accordingly.
* Providing the sales team with tools, training, and materials to sell the product effectively.
* Supporting product price positioning aligned with local strategy through price variation analysis.
You will join a mature, dynamic, talented, high-performing, collaborative team where you can thrive.
Qualifications for the role
* Experience with customer-centric methodologies and marketing fundamentals within the electrical market.
* Skills in electrical/electronic project definition, on-site electrical operations, or product portfolio management.
* Innovative communication, initiative, leadership, curiosity, and the ability to manage multiple tasks/projects with a results-oriented approach.
* Bachelor’s degree in Electricity, Electronics, or similar; vocational training such as FP is also valuable.
* Fluent English communication skills.
What's in it for you?
* Work in a company with a strong technological legacy, deeply rooted in local communities.
* Flexibility with hybrid work options.
* A supportive, solution-driven team environment.
Benefits
* Canteen
* Flexible work practices
* Company mobile phone
* Learning & development opportunities
* Career advancement opportunities
More about us
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