POSITION SUMMARY
* Own brand strategy for the market.
* Define and Drive Country Specific TA and Brand Strategy.
* Drive product growth and lifecycle management.
* Forecast revenue and Opex of assigned brands, ensuring the realization of revenue and profitability targets in country.
POSITION RESPONSIBILITIES
* Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
* Forecast brand performance and track progress towards target
* Allocate and execute in country brand budget
* Cross-functional brand leadership – across Field Force, Account mgmt., medical, legal, regulatory, Health and value, supply etc
* Provide local insights and brand feedback to Regional TA Lead (RTAL) / Senior Brand Lead(s), Category Lead
* Select best-fitting modules from regional content; translate and trans-create brand materials, as needed
* Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
* Train Field Force on product positioning and prioritization
* Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
POSITION ACCOUNTABILITY
* Brand Plan: review of brand strategies by regulatory / legal
* Campaign Development: Select best fitting modules for country needs
* Promo Meetings: Manage compliance review of materials
* Develop country Op Plan and influence sales targets and brand A&P allocations (with Category Lead and RTAL)
* Long-range forecasting (with Category Lead and RTAL)
* Revenue adjustments, as needed (with Category Lead and RTAL)
* Develop promotional meetings strategy (with Category Lead / RTAL)
* Validate brand-specific messages, design training (with medical, regulatory)
* Develop awareness campaigns, congress content (with KOLs) in partnership with Medical
ORGANIZATIONAL RELATIONSHIPS
* Country Managers / Category Lead
* Legal Lead
* Country Portfolio Leads
* Market Access Lead
* Medical Affairs Lead
* Regulatory Lead
* Customer Marketing roles
* M&E
* RTAL
* eMCM marketing
* GCO Marketing services, Business Analytics & Insights (BAI)
RESOURCES MANAGED
Financial Accountability
Responsible for business driven from managing current portfolio.
Supervision
No supervision responsibility
EDUCATION, EXPERIENCE
* Preferably 5+ years of marketing experience or management experience with solid marketing assignment during the past year with clear marketing accountabilities.
* Experience in inflammation and immunology / Internal medicine is a plus.
* Bachelor's Degree is required and Master degree or MBA is a plus
* Broad knowledge and experience of the north Africa business dynamics is a Plus
* Proven track record as key achiever
TECHNICAL SKILLS REQUIREMENTS
Expect candidates to demonstrate these commercial /management competencies
* Marketing, Customer and Competitor Insight
* Marketing Execution
* Strategic and Operational Business/Marketing Planning
* Data analysis, interpretation and communications
* Performance and Program Metrics
* Exceptional interpersonal skills
* Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
* Exceptional prioritization –among/across brands, resource-constrained context;
* Vendor management
* Proficiency in the local language as well as English proficiency
Work Location Assignment: On Premise
Posting End Date: 30 December, 2025
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research