Overview
We are looking for a hybrid strategist-executor : someone who can design the growth playbook and execute it, testing fast, iterating faster, and thriving in the pace (and occasional chaos) of a deep-tech scale-up. You will own the entire growth engine - from funnel optimization to experimentation - integrating cutting-edge marketing technologies, AI-driven tools, and advanced automation to deliver measurable results in markets with complex sales cycles.
Responsibilities
- Full-funnel ownership : Awareness ? Acquisition ? Activation ? Retention.
- Design and execute growth strategies tailored to public and private sector markets.
- Create and run growth experiments (A/B, multivariate) to optimize conversions and pipeline velocity.
- AI-driven marketing automation :
- Generate visual, audiovisual, and written content using generative AI (MidJourney, Stable Diffusion, Runway, Synthesia, GPT, Jasper, Copy.Ai).
- Implement predictive lead scoring and advanced segmentation with machine learning.
- Build automated, multi-channel customer journeys and nurturing workflows for long sales cycles.
- Multi-channel campaigns : paid search, paid social, SEO, email, referral, partnerships, ABM.
- Website optimization as a growth asset (UX, SEO, lead capture, dynamic personalization).
- MarTech integration : deploy and manage intelligent CRMs and automation platforms (HubSpot, Salesforce, ActiveCampaign, Marketo, Zapier, Segment).
- Advanced analytics & BI : build dashboards in Looker Studio, PowerBI, Tableau, or Mixpanel;
use predictive models for churn, LTV, and CAC to guide strategic decisions.
- Manage budgets for maximum ROI and coordinate a lean ecosystem of agencies/freelancers.
- Collaborate closely with Sales and Product to align inbound, ABM, and nurturing strategies.
Benefits
Remote working 2 days a week
Salary Fix + Bonus
#J-18808-Ljbffr