**Working at Adaptavist**Adaptavist is a global software innovator, enabling organisations to digitally transform how they collaborate and get work done. Founded in 2005 and with a growing global reach, our customers cut across every major industry and include more than half of all Fortune 500 companies.Today, Adaptavist leverages its deep technical understanding of Atlassian and innovative partnership with Slack to help organisations embrace new ways of working to achieve competitive advantage.Through trusted consultancy, app development, training, hosting, and licensing solutions, Adaptavist has established itself as the go-to partner of choice within the Atlassian Ecosystem.The office in Madrid is a vibrant and welcoming space designed for collaboration and creativity. We have a hybrid working style so our team is based both locally and remotely. This is a diverse and talented team that pride themselves on their warm and welcoming culture.Some of our Global benefits include; - Unlimited holiday- Versátil working- Online streaming service Udemy training- Employee assistance programme**About the team**This particular team supports two core business projects: The first being our in-house Atlassian integration product, and this role, which is our product discovery and acceleration initiative.Finally, you will be a key member of the company’s R&D; and innovation team, instrumental to broadening the companies apps portfolio.**About the role Do you want to work at the heart of a cross-functional Product Discovery team? As a strategic Product Marketing Manager, you’ll be responsible for identifying and defining the market opportunity for early stage product concepts, validating their product-market fit, then taking them to market and growing adoption.You will do this through market research, in-depth knowledge of the industry, ecosystem, competitive landscape and customers. Based on these insights, they create, validate and iterate product positioning and messaging which resonates with target customers. The team delivers effective sales enablement materials which translate complex technical capabilities into appealing customer benefits. The role owns the overall Go-To-Market strategy, optimised for the different customer segments and accounting for their unique end-to-end customer journeys.This is a highly collaborative role which requires close working relationships with our amazing Product, Engineering, Research, UX, Sales and Partner teams, as well as the company exec and external clients and partners. It requires an understanding of technical products and the SaaS market, excellent project management skills, and a strong customer-first and data-driven approach.**What you'll be doing**- Conducting desktop and customer research to become the go-to expert on the market landscape: industry trends, competitor strengths and weaknesses, target customer personas, needs and pains, customer buying journeys and key use cases- Defining and iterating the product positioning and value proposition to keep the product competitive in a highly saturated marketInfluencing the product roadmap according to market and customer research findings to find and maintain product-market fit- Owning the product story and sales narrative, expressed through product messaging which translates highly technical functionality into accessible and appealing value tailored to the different customer segments (including creation of website copy, marketplace listings, blog posts, white papers, customer case studies, etc.)- Harnessing market, customer and product expertise to create effective sales enablement collateral that empowers Sales, Client Services, and Partners to convert leads into happy customers- Creating and owning product Go-To-Market plan, working cross-functionally with Product, Design, Content, Digital, Sales and Consulting teams to deliver it- Planning and working with wider marketing team to deliver growth, lead gen and retention marketing campaigns, as appropriate at the various stages of the product life cycle- Tracking, analysing and reporting on product adoption and marketing campaign performance- Representing the product and company at remote and in-person (where appropriate) industry events**What we are looking for- Experience working with complex technical products- A strategic and entrepreneurial mind that identifies opportunities and takes the initiative to act on them to deliver value to customers and the business- Excellent English spoken and written communication, presentation and delivery skills- Strong interpersonal skills to work with a variety of stakeholders, influence the product roadmap and assert Marketing and Customer requirements- Ability to easily manipulate and analyse complex datasets and spot actionable trends and key insights from customer usage and behavior patterns- Experience taking new products to market and understanding the appropriate marketing strateg