We’re looking for a Sales Director Germany (DACH) to lead our sales team and drive Factorial’s growth across the DACH region, reporting to the VP of Sales. This is a strategic leadership role based in Barcelona, responsible for shaping our go-to-market strategy, scaling the team, and taking our presence in the region to the next level.
As Sales Director, you'll lead a fast-growing team of Account Executive and Team Leads, and partner with other departments to position Factorial as a top SaaS player in one of our most promising markets.
The Role
* Lead the DACH sales organization (Account Executives and Team Leads) and be responsible for performance, engagement, and hiring.
* Define the go-to-market strategy for the region and make it happen—from big bets to quick wins.
* Build strong partnerships with cross-functional teams (Marketing, Product, CX, Ops) to align on regional priorities and resources.
* Coach and mentor sales managers and ICs to grow into high-performing leaders and salespeople.
* Take ownership of revenue goals, team structure, and pipeline discipline across the DACH region.
* Step into key strategic deals and support the team in building trusted relationships with top clients.
* Lead operational cadences with your leadership team to track progress, solve problems, and keep energy high.
* Be an active contributor to global sales leadership, sharing best practices and collaborating across markets.
* Foster a people-first culture that reflects Factorial’s values, and ensure your team is engaged, supported, and growing. Your Profile
* Experience: 8+ years of experience in B2B sales, with at least 3 years in a sales leadership role managing managers and multi-layered teams. Experience in high-growth SaaS is a big plus.
* DACH Market Expertise: You understand the German-speaking market deeply, from hiring to client behavior and competitive dynamics.
* Leadership: Proven ability to build, inspire, and lead high-performing teams through fast growth and change.
* Strategic Thinking: You know how to go from market insights to actionable strategy, and you know how to delegate and scale.
* Operational Excellence: Comfortable running forecasts, enforcing CRM hygiene, and leading through data.
* Collaborative: You work well cross-functionally and know how to build early trust and shared goals.
* Languages: Fluent in German and English (both written and spoken).
* Relocation: This role is based in Barcelona. We’re looking for someone open to relocating. Perks & Benefits
We care about people and offer a wide range of benefits to support your personal and professional growth:
* A high-growth, multicultural and friendly environment
* Continuous training and learning based on your needs
* Alan private health insurance
* Healthy life with Gympass (gyms, pools, outdoor classes)
* Save on expenses with Cobee
* Language classes with Yolk Academy
* Get the most out of your salary with Payflow
And when you're at the office…
* Delicious breakfast and organic snacks
* Discounts with Nora and Apetit (hello, sushi!)
* Unlimited coffee and tea ☕
* Pet-friendly office
About Factorial
Factorial is an all-in-one HR software solution founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data, and make better business decisions.
We’re now helping over 14,000+ companies in 65+ countries and growing fast. With offices in Barcelona, Madrid, Mexico City, São Paulo, and now Cologne, we’re building a diverse team of 1200+ people who are ready to shape the future of work.
Our Values
* We own it: We take responsibility and deliver on our promises.
* We learn and teach: Every day is an opportunity to grow—and help others grow too.
* We partner: We make decisions together and support one another.
* We grow fast: We move fast, learn from mistakes, and never stop improving.