PAt Hays, we are partnering with a leading company in the healthcare sector, and we are currently looking for a bOmnichannel Automation Specialist /b to join their multinational project. /ppbr/ppbWhat would your responsibilities be /b /pulliUse business data analysis to guide campaign design, define segmentation strategies, establish personalization criteria, and ensure that campaign KPIs are aligned with the organization’s overall goals. /liliAnalyze campaign results to extract actionable insights that support better decision-making and inform the planning of future initiatives. /liliGather, analyze, and document the requirements of each campaign provided by the market teams. /liliTranslate business rules into data specifications, collaborating in the development of the SQL logic required. /li /ulpbr/ppbWhat are the requirements /b /pulliA relevant degree in Business or Marketing. /liliAt least 3 years of experience working with SQL is essential — knowledge of AWS querying tools is a plus. /lili2–3 years of proven experience in campaign automation. /liliProficiency with marketing automation tools such as Zaidyn Orchestration Centre, Salesforce Marketing Cloud, Unica, CDP, or other NBA (Next Best Action)–related platforms. /liliA plus: experience with data visualization tools such as Power BI or Tableau. /li /ulpbr/ppbWhat do we offer /b /pulliPermanent contract with Hays to provide services to the client. /liliHybrid model: 1 day per month onsite in Barcelona, the rest remote. /liliFlexible working hours. /li /ul