Are you a strategic, data-driven professional with a passion for building categories, growing brands, and shaping commercial excellence? Do you thrive at the intersection of marketing and sales, turning insights into plans that deliver results? This opportunity is for you.
Senior Category Manager on behalf of General Mills.
General Mills is one of the world's leading food (FMCG) companies, with a portfolio of iconic brands such as Häagen-Dazs, Old El Paso, and Nature Valley. Its Category team in Iberia is looking to bring on board the go-to expert for category and brand matters in the Hub — owning the vision, building the plan, and driving execution across all channels, reporting directly to the Head of Category.
About the Role
The selected candidate will work closely with the Sales and Marketing teams to deliver winning strategies for General Mills' brands, acting as the category vision ambassador and leading with insights to unlock sustainable growth.
Own the category and brand growth agenda for Iberia, defining priorities and leading plans that deliver sustainable and profitable growth.
Act as the category lead within the organization, translating business ambition into clear strategies and actionable commercial plans.
Develop category and brand plans across the full marketing mix: innovation, assortment, pricing, promotions, distribution, and merchandising.
Turn market, shopper, customer, and competitive insights into clear recommendations and growth-driving actions.
Partner closely with Sales to build winning customer strategies and support strong execution across channels.
Collaborate with Marketing to deliver compelling 360o consumer and shopper activation, in-store and in e-commerce.
Co-lead Joint Category Planning, translating category priorities into customer-facing plans with clear growth opportunities.
Lead regular business reviews, identifying performance drivers, risks, and opportunities, and turning them into focused action plans.
Drive strategic initiatives in pricing, trade efficiency, and Net Revenue Management to boost competitiveness and maximize ROI.
Manage the brand budget with discipline, focusing resources on the highest-impact opportunities.
Align and influence cross-functional teams across Sales, Marketing, Finance, Supply, and Revenue Management.
What General Mills Offers
Flexible hybrid work, early Fridays & summer hours.
Private health insurance + wellbeing support from day one.
Pension plan with enhanced contributions.
Meal vouchers & flexible benefits.
Generous time off to recharge.
Team volunteering initiatives.
Growth, discounts & a people-first culture.
#J-18808-Ljbffr