PbHamelin-Laie International School Barcelona /b, part of the bNord Anglia Education /b group, offers a world-class education to students aged 4 months to 18 years. Located in vibrant Barcelona, Spain, our international community celebrates diversity and embraces over 40 nationalities. /ppbr/ppAt Hamelin-Laie, we nurture open-minded, resilient, and confident individuals through our holistic educational approach. Our curriculum inspires students to become socially, emotionally, and ethically aware, preparing them for an ever-changing world. /ppbr/ppAs a member of our dynamic team, you'll have the opportunity to shape the minds of tomorrow's leaders and collaborate with passionate educators from around the globe. Join us at Hamelin-Laie International School Barcelona and make a difference in the lives of our students. Together, we'll create a truly transformative learning experience. /ppbr/ppLOCATION: Hamelin Laie International School Barcelona /ppJOB TITLE: Marketing Manager - interim /ppJOB PURPOSE: You will be responsible for working with School SLT Regional MAC Team and School MAC team to position and promote the school to prospective parents and other potential stakeholders /ppREPORTING TO: DAM /ppDIRECT REPORTS: Social Media Specialist /p pbr/ppbEXTERNAL OUTREACH /b /ppDevise and lead an outreach programme to energize the external network of the school and to position the school as the first choice within the market. /ppPosition the school as a thought leader in the community through events earned media and speaking opportunities. /ppEnsure that the school has an outreach programme that widens the schools network positive relationships and reputation with the community. /ppDevelop and maintain relationships with key account holders including but not limited to relocation agents embassies chambers education agents feeder schools and employers with the intent to build brand awareness and generate enquiries. /ppDevelop the stakeholder map and contact strategy for the school bringing in other senior leaders as appropriate and develop all communications materials to be used with the external network. /ppWork with other schools or the regional office on opportunities that go beyond the school local community. /ppMeasures Number of Enquiries Number of corporate accounts. /p pbr/ppbMARKETING /b /ppUnderstand the needs of internal and external stakeholders and develop marketing strategies and activities which deliver the key school messages in a timely relevant and engaging way. /ppDevelop the school brand equity and USP within local market parent and competitor context and aligned to the Nord Anglia brand position together with the brand framework and brand style guide. /ppLead the development of the annual marketing plan for the school Overseeing the MAC budget and the ROI of marketing activities carried out. /ppLead the development of content strategy for the school to develop an ongoing pipeline of content that can be used year round to inspire engage and inform all relevant external stakeholders. /ppImplement the school brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral including core Nord Anglia brand and marketing campaigns such as Juilliard MIT UNICEF and Global Campus. /ppLead the website development and paid media to demonstrate leadership for the school at every stage of the parent online research journey. /ppMeasures Increases in enquiries Relevant parent survey results Annual table top review to check brand consistency Performance of paid campaigns versus budget and prior year Feedback from regional team Improved marketing plan spend efficiency spend per starter year on year Frequency of posts on target. Social media and digital metrics showing continuous positive trend and meeting benchmarks. /ppbr/ppbr/ppbBRANDING IMAGE AND WEBSITE DEVELOPMENT /b /ppOversee the implementation of the school brand style guide to ensure consistency and quality of positioning and visual identity across all collateral. /ppDevelop the school website to reflect an authentic and attractive vision of the school The website attracts potential customers and other stakeholders and provides accurate and up to date information about Hamelin Laie. /ppDevelop the PR and media strategy for the school to ensure that Hamelin Laie is well recognised and respected. /ppEnsure that the interior and exterior of the school reflect a premium image liaising with the Facilities Team to act upon areas that fail to reach the required standard. /ppEnsure all external sales focused events have relevant promotional materials including merchandise collateral and branded displays. /ppMeasures Parent Satisfaction Survey results Website accuracy Number of media articles. /p pbr/ppbPUBLICATIONS /b /ppPlan create and publish the Hamelin Laie Yearbook to reflect the successes and achievements of the school and all its stakeholders. /ppOversee all photography and videography across the school including organizing the annual school photos. /ppMeasure Delivered on time. /p pbr/ppbREPORTING AND DATA ANALYSIS /b /ppAnalyse data to enable effective decision making with regards to current and future marketing approaches. /ppLead the review of school enrolment data to identify opportunities and risks and develop plans to unlock and mitigate. /ppMeasure Return on Investment regarding marketing. /p pbr/ppbMEMBER OF THE MAC TEAM /b /ppPlay an active and impactful role in the overall objectives of the MAC team. /ppSupport other members of the MAC Team during busy times. /ppLine management responsibilities for one member of the MAC Team. /ppSupport the Communications Events and Community Relations Manager in promoting school events externally. /ppLead the creation and review of the annual MAC development plan. /ppShare expertise and experience freely within the team to attain the best outcomes. /ppLead the development of the PR and media strategy. /ppLead in ensuring that the school halls are branded correctly kept tidy and display the unique selling points of our school. /ppMeasure Success factors performance review. /ppbr/ppbr/ppbPERSON SPECIFICATIONS /b /ppBachelor's Degree: Essential /ppSignificant experience in a Sales Marketing role with demonstrated success in growing increasing sales in a competitive market: Essential /ppEnglish Spanish advanced level: Essential /ppCatalan fluent: Desired /ppExperience of high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development: Desirable /ppUnderstanding of and the ability to build strong customer advocacy and repeat client loyalty and retention: Desirable /ppExperience of having worked within a service delivery sector education sector experience a bonus: Desirable /ppExperience in monitoring competitor market activity: Desirable /ppExperience in using digital and social media trends and tools to influence the sales life cycle: Desirable /p pbr/ppbPersonal Attributes /b /ppCommercially aware and results driven with good business acumen: Essential /ppCurious and creative: Essential /ppSelf motivated flexible and adaptable to different tasks at hand: Essential /ppProactive and able to prompt others to ensure deadlines and targets are achieved calm working under pressure: Essential /ppUses evidence to support arguments or positions taken: Essential /ppA strong ability to empathise with others: Essential /ppHas gravitas that allows them to be accepted by other stakeholders in the school: Essential /ppHigh level of integrity: Essential /ppExcellent time management and organisational skills: Essential /ppExcellent communicator both oral and written: Essential /ppExcellent attention to detail: Essential /ppAffinity with and interest in education: Essential /ppbr/ppbr/ppAt Nord Anglia Education we are committed to providing a world-class, safe, happy environment in which children and young people can thrive and learn. We are committed to safeguarding and promoting the welfare of all our pupils where we embrace all race, abilities, religions, genders, and cultures. /ppAll post holders in regulated activity (having regular unsupervised contact with children) are subject to appropriate national and international vetting procedures including satisfactory criminal record checks from both your country of residence/birth and any country of residence within the last 10 years. /ppWe welcome applications from suitable qualified persons from all diverse backgrounds. /ppPlease note, only shortlisted candidates will be contacted. /p