Sales Manager - Business Transformation Management Southern Europe
We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you.
We're builders touching over 20 industries and 80% of integral commerce, and we need your unique talents to help shape what's next.
The work is challenging – but it matters.
You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong.
What's in it for you?
Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
What you'll build
We are seeking a highly motivated and experienced Sales Manager to lead the sales execution of SAP's Business Transformation Management (BTM) portfolio across the Southern Europe region.
This includes overseeing a team of Account Executives responsible for driving new business and expanding adoption of SAP's BTM portfolio – including SAP Signavio, LeanIX, and WalkMe.
You will play a critical part in enabling cloud transformation and expanding SAP's footprint across both new and existing enterprise customers with SAP's Business Transformation Management (BTM) portfolio.
You will be accountable for your team's performance, territory planning, pipeline development, and deal execution.
The role requires a combination of people leadership, operational discipline, and strong enterprise sales acumen to drive sustainable growth in a fast-evolving and highly strategic solution area.
What you bring
Bachelor's degree in Business, Technology, or a related field; MBA preferred.
10+ years of enterprise software sales experience, with at least 3 years in a managerial role, including team leadership, performance management, and talent development.
Proven track record in selling SaaS/cloud-based solutions, ideally within business transformation or enterprise architecture.
Strong experience navigating complex enterprise sales cycles and managing executive customer relationships.
Deep knowledge of the Southern Europe enterprise software market.
Fluency in English is required; proficiency in additional languages relevant to the Southern Europe region is a strong advantage.
Team Leadership & Performance Management
Lead a team of Account Executives across Southern Europe, driving achievement of revenue, profitability, and customer success targets.
Own sales execution from qualification to closure across the region, ensuring sustainable growth through both new customer acquisition and renewals.
Manage the pipeline proactively, ensuring forecast accuracy, strong pipeline hygiene, and continuous deal progression through all sales stages.
Conduct regular performance reviews and provide coaching tailored to individual strengths and development areas.
Sales Strategy & Execution
Ensure effective territory coverage, account planning, and pipeline development to support short-term results and long-term growth.
Maintain full ownership of forecasting accuracy, pipeline health, and sales reporting within CRM and other systems.
Oversee end-to-end deal execution — from early-stage qualification to commercial negotiation and contract signature.
Guide the team in engaging with C-level stakeholders, driving strategic value discussions around business and process transformation.
Customer & Stakeholder Engagement
Build and maintain strong executive relationships within strategic accounts to influence transformation agendas and business priorities.
Serve as a senior advisor to customers across all phases of engagement.
Promote long-term customer success by driving adoption, consumption, and measurable value realization of the SAP BTM portfolio.
Collaborate cross-functionally with pre-sales, marketing, customer success, delivery, and partner teams to deliver a seamless and value-driven customer experience.
Preferred Attributes
Knowledge of SAP's BTM portfolio (SAP Signavio, LeanIX, WalkMe) or similar transformation platforms.
Deep understanding of digital transformation, business process optimization, and enterprise applications.
Experience with structured sales methodologies (e.g., MEDDPICC, Challenger).
Strong capability in pipeline management, forecasting, and CRM discipline.
Where you belong
You will lead one of SAP's most strategic growth areas in a high-opportunity, fast-growing region.
You will help enterprise customers modernize operations and unlock value from digital transformation.
Thrive in a collaborative, innovation-driven culture with access to best-in-class training, tools, and development resources.
You are passionate about working with cutting-edge solutions that enable rapid, scalable business transformation.
Benefit from competitive compensation, performance-based incentives, and a clear path for career progression.
Location
Madrid
Equal Opportunity Employment
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities.
If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: ******.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
#J-*****-Ljbffr