Position Type : Full-Time, On-Site
The Opportunity
La Cala Resort is searching for a creative and commercially savvy Head of Marketing to lead our brand into its next era of growth and innovation. This is a pivotal leadership role where lifestyle branding meets digital strategy, and where storytelling drives bookings, engagement, and long-term loyalty.
As the Head of Marketing, you will shape how the world sees La Cala Resort—an award-winning destination for golf, leisure, wellness, real estate, and authentic Mediterranean experiences. You’ll lead a passionate marketing team, develop high-impact campaigns, and build meaningful connections with our guests, members, and global partners.
Key Responsibilities
Brand Leadership
* Champion the La Cala brand across all platforms—fusing elegance, sport, nature, and experience into a cohesive identity.
* Evolve and implement a dynamic brand strategy that reflects both tradition and forward-thinking innovation.
* Strengthen the resort’s lifestyle appeal, positioning it as the top destination for golf and resort living in Europe.
* Own the performance of our website, SEO strategy, and PPC campaigns in collaboration with agency partners.
* Lead CRM, email, and loyalty marketing initiatives to drive retention and personalized guest journeys.
* Oversee compelling digital content across platforms, including photography, video, and blog copy.
* Develop and manage a results-oriented social media strategy.
Campaigns & Communication
* Plan, manage, and execute all resort marketing campaigns—from golf and lifestyle to real estate and events.
* Partner with the Sales & F&B teams to support targeted initiatives across departments.
* Collaborate with PR firms to ensure strong media relationships and consistent earned coverage.
* Drive the creation and distribution of marketing materials and promotional collateral.
Sustainability & Innovation
* Lead La Cala’s Green Marketing Agenda, positioning sustainability as a core brand pillar.
* Explore and introduce new tools, platforms, and techniques to keep La Cala ahead of industry trends.
Leadership & Reporting
* Inspire and mentor the in-house marketing team, building a culture of creativity, accountability, and growth.
* Analyze and report on performance metrics to optimize marketing spend and campaign effectiveness.
* Report to and collaborate closely with the Director of Sales & Marketing to align strategy with resort-wide goals.
Qualifications & Experience
* 5–10 years of senior-level marketing experience, ideally in luxury resorts, lifestyle brands, or private clubs.
* Proven success with brand strategy, digital marketing, campaign execution, and team leadership.
* Native or fluent in English and Spanish ; additional languages are an asset.
* Skilled in SEO, PPC, email marketing, social media, CMS platforms, and Google Analytics.
* Experience with F&B, leisure, real estate, and events marketing in a resort context is highly desirable.
* Passion for hospitality, innovation, and storytelling.
* Think Big : Constantly look for new ways to grow the brand, surprise our audience, and inspire loyalty.
* Take Ownership : Be proactive, reliable, and ready to lead with confidence.
* Stay Curious : Monitor trends, study the competition, and bring forward-thinking ideas to the table.
* Elevate the Experience : Build a marketing journey that mirrors the premium experience we deliver on-site.
Why Join La Cala Resort?
* Work from one of Europe’s most stunning golf and leisure resorts, nestled between the Mediterranean Sea and Sierra de Mijas.
* Be part of a passionate, international team shaping a lifestyle brand with heart and ambition.
* Enjoy access to wellness experiences, professional development, and a collaborative leadership environment.
#J-18808-Ljbffr