Overview About StraumannThe Straumann Group unites global reach, experience and innovation with passion and a com-mitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation and quality, including Straumann, Neodent, Anthogyr, Medentika, ClearCorrect, Dental Wings and other fully- or partly owned companies and partners.With more than 12,000 employees worldwide, the Group develops, manufactures and supplies dental implants, instruments, biomaterials, CADCAM prosthetics, digital equipment, software, and clear aligners for applications in replacement, restorative, orthodontic and preventive dentistry. As a total solution provider, we take a holistic approach, offering training, support and a wide range of services to dental practitioners, clinics and laboratories all over the world.People and culture are the Straumann Group's greatest assets; they are the keys to high perfor-mance and sustainable success. We strive for a culture that builds trust and collaboration, fosters diversity, embraces change, promotes agility, learning and innovation, creates opportunities, al-lows people to make mistakes and encourages them to take both responsibility and ownership. The fundamental driver of our culture is the player-learner mindset, which we seek to inspire and nurture in every employee.Position Summary The Senior Global Product Marketing Manager for AXS is responsible for defining and driving the global marketing strategy, positioning, and commercialization of Straumann's AXS digital platform. This role plays a critical part in accelerating adoption, enabling scalable growth, and strengthening Straumann's leadership in integrated digital workflows. The role bridges product, commercial, and customer success teams to ensure AXS delivers a compelling value proposition across markets and customer segments.The Global Product Marketing Manager – AXS (CCS) is responsible for driving the market expansion and commercial success of Straumann AXS, the cloud-based platform at the core of our Integrated Digital Ecosystem. This position will play a key role in driving the growth of Straumann digital solutions, supporting the long-term strategic aspirations of the fast-growing CCS business. The role leads end-to-end commercialization of this promising market opportunity, from strategic positioning and customer centricity to downstream operational commercial management.This position reports to Global Head CCS Brand and Product Marketing. The role is global in scope, based in Madrid, Spain, and requires significant presence in the countries with approximately 30-40% travel required.Responsibilities Define and execute the global go-to-market (GTM) strategy for AXSShape product positioning, messaging, and differentiation within the digital ecosystem (in-traoral scanners, software, services)Translate business strategy into impactful marketing plans aligned with revenue and adoption targetsDevelop scalable sales enablement tools (pitch decks, playbooks, value selling frame-works)Partner with regional teams to drive sell-in and sell-out through direct and indirect channelsSupport key deals and strategic accounts with tailored value propositionsBuild deep understanding of customer needs (clinics, labs, DSOs)Analyze market trends, competitive landscape, and digital dentistry evolutionFeed insights into product roadmap and innovation prioritiesLead global launches of new AXS features and servicesEnsure consistent execution across regions while allowing for local adaptationMonitor product performance and continuously optimize lifecycle strategiesAct as the central interface between Product Management, Sales, Clinical, and Marketing teamsCollaborate closely with Digital Solutions (CCS), ClearCorrect, and partner ecosystem teamsAlign stakeholders on priorities, messaging, and executionDrive integration storytelling across scanners, software, and treatment solutionsSupport ecosystem expansion (partners, APIs, workflows)Position AXS as the backbone of Straumann's digital platform strategyEducation And Experience 8–12+ years in product marketing, preferably in medtech, SaaS, or digital platformsStrong experience in global roles with multi-market executionProven track record in launching and scaling digital solutionsExperience working with channel ecosystems and indirect sales modelsAbility to translate technical capabilities into compelling customer valueFluent in English; other languages are an assetComfortable with up to 30-40% travelPersonal Attributes And Cultural Fit Energetic, commercially-savvy team player and problem-solver with an entrepreneurial can-do spirit and strong resilienceEntrepreneurial with high ownership and "can do" mindset – willing to go extra mile as needed and accept challenges as opportunities to learn & growExcellent business acumen and proven execution abilitiesBuilds trust and collaborates easily with a diverse set of stakeholders across business units and regions in a matrix environmentHighly organized and comfortable taking ownership of multiple workstreams at onceHigh integrity, ethics, and personal values; dedication to Straumann Group's cultureStrong player-learner and continuous improvement mindsetAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.Employment Type: Full TimeAlternative Locations: Spain : MadridTravel Percentage: 0 - 40%Requisition ID: 20798
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