At Gracia101 we are currently seeking a Marketing Consultant with strong expertise in CRM and Salesforce Marketing Cloud (SFMC) to join an international team and support end-to-end digital marketing execution.
This role sits at the intersection of marketing automation, customer data, and campaign delivery, working closely with brand, creative, and operational teams.
What You'll Do:
CRM & Marketing Automation (Core Focus)
* Execute CRM campaigns using Salesforce Marketing Cloud :
* Email Studio
* Journey Builder
* Automation Studio
* Contact Builder
* Build and optimize customer journeys and lifecycle programs
* Manage full campaign lifecycle: briefing → segmentation → QA → deployment → reporting
* Create personalized communications and multi-step journeys
* Run A/B tests and optimize campaign performance
* Work with data extensions, segmentation, and SQL queries
* Troubleshoot CRM issues (deliverability, automations, data flows)
* Share SFMC best practices and improve internal processes
Content & Digital Operations (Support)
* Support content readiness across channels (light involvement)
* Collaborate with teams managing:
* PIM (Product Information Management)
* DAM (Digital Asset Management)
* Ensure assets and product data are accurate and campaign-ready
* Assist with metadata, tagging, and content QA
* Coordinate with creative, brand, and content teams
Experience
* 3–5 years in digital marketing / marketing technology
* Hands-on experience with Salesforce Marketing Cloud
* Strong understanding of:
* CRM campaigns & customer journeys
* Data models, segmentation & subscriber management
* Experience working with cross-functional teams and stakeholders
Technical Skills
* SFMC tools: Email Studio, Journey Builder, Automation Studio, Contact Builder
* Basic knowledge of:
* HTML
* SQL
* AMPscript (nice to have)
* Familiarity with Data Cloud is a plus
* Exposure to PIM/DAM platforms (e.G. Bynder, inriver) is a plus
Soft Skills
* Strong communication & stakeholder management
* Proactive, solution-oriented mindset
* Detail-oriented with strong organizational skills
* Comfortable working in fast-paced, international environments
Additional Requirements
* Fluent English – mandatory
* Experience in agency or project-based environments is a plus