CX Strategist
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Omega CRM, a Merkle & Dentsu company, is a leader in Customer Experience services with more than 20 years of experience leveraging technology for marketing. We are looking for a CX Strategist to strengthen our Marketing Automation capabilities.
Main responsibilities
* Analyze and define customer segmentation and personalize audiences for Email Marketing campaigns on our CRM platform.
* Coordinate the workflow of all communication channels, including creatives, messaging, preview, validation, and final sending of both broadcast and triggered campaigns across email, SMS, and push notifications.
* Propose and execute A/B tests in an agile manner to validate hypotheses and improve campaign performance.
* Use automation to provide continuous communication with customers through retention, upselling, cross‑selling, and engagement initiatives, driving profitability.
* Assist in building a strong CRM strategy aligned with local and global priorities, and devise new approaches to deepen customer knowledge throughout the conversion funnel.
* Measure, analyze, and guide decisions using data, and evaluate impact on business objectives.
* Create customer journey maps by evaluating touchpoints and maximizing purchase opportunities, identifying key metrics, and employing a growth‑hacker mindset.
* Master the internal Email Marketing tool to execute and manage campaigns via owned channels.
* Collaborate with the team to refine customer segmentation, mapping messages, and synchronize communications throughout the customer journey.
* Partner with relevant teams to increase web, mobile, and app recurrence rates, and continuously improve segmentation, retention campaigns, and offer performance.
* Analyze, manage, and report on the business performance of customer retention strategies and campaigns.
Experience
* Proven experience in planning and executing Marketing Automation strategies with successful outcomes.
* Hands‑on experience with CRM platforms, notably Salesforce.
* Creative, flexible thinker with strong technical insight and ability to secure cross‑functional support for holistic business solutions.
* Proficiency with Google Analytics, Google Data Studio, and Salesforce Marketing Cloud.
* Deep understanding of digital marketing tactics across all channels, including SEO, paid media, and UX.
* Advanced level of English; proficiency in another language is a plus.
What we offer
* Permanent contract.
* Flexible schedule to balance professional and personal life.
* Training and certification opportunities to advance your skills.
* Home office option.
* Flexible retribution (public transport ticket, meal voucher, etc.).
* Health insurance.
* Participation in Omega’s social impact initiatives.
About us
Omega CRM, a Merkle company, is a global digital firm that accelerates the Business Experience (BX) of clients with customer‑centric solutions, technology, and data—leveraging AI throughout. Together with Merkle, we are the largest Customer Experience Management agency in Spain and part of the dentsu group, offering end‑to‑end solutions that integrate media, creativity, content, technology, and strategy to deliver tangible business impact. With over 23 years of experience, 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognized leader in the Salesforce ecosystem in Spain. We operate across retail, healthcare, pharmacy, real estate, education, and non‑profit sectors, delivering omnichannel experiences in customer service, e‑commerce, marketing, and analytics. Client satisfaction is our core (rating 4.9/5), and we have been recognized with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia). Our values—#Talent, #Flexibility, #Commitment, #Innovation—drive our growth. We thrive together.
Job details
* Seniority level: Not applicable
* Employment type: Other
* Job function: Business Development and Sales
* Industries: Advertising Services
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