We are expanding our CRM team and have an exciting new position to fill! We are looking for a Senior CRM Manager to join our Marbella team. The role is key in allowing us to continue engaging, exciting, and impressing our customers around the world.
About the Role :
You will be organizing the production, managing the delivery, and reporting of all player campaigns with the aim of optimizing conversion, retention, reactivation, and ultimately Customer Lifetime Value.
Analysing and reporting on the delivery as well as post-campaign analysis, developing, and strategizing the segmentation and circulation plan are also key tactics for managing the campaigns.
To perform this job successfully, an individual must be able to: solve practical problems and deal with variables; interpret and/or follow a variety of instructions furnished in written or oral form; use basic concepts to solve business problems associated with the role; use and understand computer programs to analyse and solve business issues in a fast-paced environment.
Other responsibilities will include :
- Planning and coordinating all promotions to our fast-growing database
- Managing a budget and promotion calendar for different brands
- Guiding the Campaign Coordinators and making sure that tasks are prioritised correctly and ensure quality delivery within deadlines
- Optimising communication send-outs (e-mail, SMS, etc.)
- Planning and coordinating multichannel, segmented lifecycle campaigns, with a strong focus on customer conversion, retention, and reactivation journeys
- Collaborating with our design, product, and development teams daily
- Ensuring campaigns do not overlap and customers are targeted with relevant offers
- Creating manuals and training new team members
- Setting up bonus campaigns in our back office
- Utilizing customer list management skills for A/B testing, segmenting, and developing opportunities to discover best marketing practices within each customer segment
- Analyzing data, providing solid reporting, and supporting the team with the best offers and practices. Sharing learnings with the team and management
- Understanding and reporting on deliverability and inboxing, making tactical day-to-day decisions and long-term strategies based on industry changes
- Performing quality control checks on campaigns to ensure template stability across client/browser/device combinations
- Assisting in the development and monitoring of automated programs
Qualifications :
- Thorough knowledge of CRM including copywriting, email, SMS creation, and processes
- High-level computer and software knowledge
- Excellent attention to detail and ability to effectively plan work tasks to meet deadlines
- Experience within the iGaming industry and casino experience is required
- Strategic mindset
- Data-driven mindset
What We Offer
- Competitive salary
- Team-building activities
- Various perks and benefits
- Hybrid working arrangement
- Fantastic office locations
If you’re passionate about delivering impactful CRM campaigns and want to make a difference in a collaborative environment, we’d love to hear from you!
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📌 Senior CRM Manager
🏢 Hero Gaming
📍 Marbella