Senior Data Analyst
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Santander ( ) is evolving from a global, high-impact brand into a technology-driven organization, and our people are at the heart of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge whats possible.
This is more than a strategic shift. Its a chance for driven professionals to grow, learn, and make a real difference.
Our mission is to contribute to help more people and businesses prosper. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.
The Wealth Management Insurance division covers three businesses in all Santander Group countries: Insurance, Asset Management and Private Banking. We work to provide the best solutions to our clients in these three businesses in the 10 countries where we are present.
THE DIFFERENCE YOU MAKE
The Wealth Management Insurance division is looking for a Senior Data Analyst based out of Madrid.
Were shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas. To succeed in this role, you will be responsible for:
Data Analysis Dashboards
- Design, develop and manage dashboards providing visibility on:
- Digital sales journeys
- Funnel conversion
- Campaign performance
- Customer behavior
- Digital share and growth KPIs
- Transform complex datasets into clear insights and visualizations for global and local stakeholders.
- Analyze performance metrics end-to-end (from acquisition to conversion), identifying trends, anomalies and improvement opportunities.
- Provide structured, insight-driven feedback to Product, CRO and Paid Media teams.
Attribution Ownership
- Act as global owner of the digital attribution model for Santander Insurance.
- Define, document and maintain attribution logic across channels (e.g., paid media, CRM, digital journeys).
- Ensure consistency of attribution methodology across countries.
- Partner with Insurance Domain and local teams to validate tracking and data accuracy.
- Continuously review and improve attribution models to better reflect incremental impact and business reality.
LTV / CAC Performance Modeling
- Develop and maintain standardized LTV/CAC models to support growth and investment decisions.
- Provide visibility on customer acquisition economics and payback periods.
- Support Paid Media and Growth teams with ROI and marginal impact analysis.
- Ensure consistency in assumptions and methodology across markets.
Tracking Framework Data Governance
- Define and maintain a global tracking framework for digital insurance initiatives.
- Standardize event definitions, funnel logic and KPI calculations across countries.
- Ensure minimum data quality standards and reporting consistency.
- Act as key point of contact for digital data governance topics between Global and local markets.
- Identify and escalate tracking gaps or inconsistencies affecting decision-making.
Reporting Executive Visibility
- Maintain structured performance reporting for Executive Committees.
- Translate analytical findings into clear business implications and recommendations.
- Ensure transparency and comparability of digital performance across markets.
WHAT YOULL BRING
Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. Were enabling teams to go beyond by valuing who they are and empowering what they bring.
The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Professional Experience
- At least 7 years of professional experience, with 5+ years in digital analytics, growth analytics or performance roles. (Required)
- Experience working with attribution models and performance measurement frameworks. (Required)
- Experience analyzing LTV, CAC or similar performance metrics. (Required)
- Experience working in large, multinational, matrix organizations. (Preferred)
- Knowledge of insurance products and business models. (Preferred)
- Experience in insurance or financial services. (Preferred)
- Experience working in international and multicultural environments. (Preferred)
Education
- Bachelors degree in data science, statistics, mathematics, computer science or a related field. (Required)
- MBA or postgraduate studies. (Preferred)
Languages
- Fluent in English and Spanish. (Required)
- Portuguese is highly desirable. (Preferred)
Hard Skills
- Hands-on experience with digital analytics tools (Google Analytics 4, Adobe Analytics or similar). (Required)
- Strong proficiency in SQL, with experience in Python and/or R. (Required)
- Experience building dashboards using Power BI, Looker Studio or similar tools. (Required)
- Strong analytical, structured and detail-oriented mindset, with the ability to identify subtle trends and performance drivers. (Required)
Soft Skills
- Ability to influence stakeholders through data and structured communication. xpzdshu (Preferred)
- Excellent communication and stakeholder management skills a collaborative, people-oriented profile. (Preferred)
Google Analytics, Adobe Analytics, SQL, R, Python