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Paid media specialist

Valencia (46007)
Fourvenues
Publicada el 8 enero
Descripción

Your mission Design and execute paid media strategies focused on demand generation and B2B lead acquisition. Plan, launch, and optimize campaigns primarily across Google Ads, Meta Ads, and LinkedIn Ads. Analyze campaign performance on a daily basis, optimizing creatives, bids, keywords, audiences, and channels based on results. Run continuous experimentation (A/B testing, landing page testing) to improve CAC, CPL, and Quality Lead Rate. Drive campaigns focused on highly qualified leads, working closely with Ops and Sales teams to improve lead scoring, demand quality, and lead progression through the sales pipeline. Work directly with HubSpot to evaluate attribution, measure real pipeline impact, analyze conversions by funnel stage, and identify opportunities to improve traffic quality and conversion rates. Manage global paid media budgets, ensuring efficiency, scalability, and a balance between growth and cost control, and propose data-driven budget reallocations. Create clear, business-oriented reports linking marketing metrics (CPL, CTR, CVR) with business metrics (MQLs, generated pipeline, revenue impact), and present insights to the Marketing team and leadership to support strategic decision-making. Your profile 2–5 years of experience managing paid media campaigns, preferably in B2B or SaaS environments. Bachelor’s degree in Marketing, Communication, Business, or a related field. A Master’s degree in Digital Marketing or similar disciplines is highly valued. Strong knowledge of Google Ads, Meta Ads, and LinkedIn Ads, with experience in demand generation and lead acquisition campaigns. Familiarity with digital analytics tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM). Experience working with CRM platforms, preferably HubSpot, to analyze attribution, lead quality, and business impact. Experience in or interest in international and multi-market environments. English level B2 or higher, with the ability to work in a global environment. Why us? Competitive salary package, focused on attracting and retaining high-performing talent. Annual bonuses for those who make an outstanding contribution to the company’s success. Clear career progression with opportunities for promotion and continuous development. We love investing in our own people. An inspiring vision and team that will motivate you to push yourself and take your professional development to the next level. Continuous training. We want you to stay at the cutting edge of technology and skills, which is why we offer regular internal training programmes. MacBook laptop and high-resolution monitors to help you perform at your best. Hybrid working model (32). Three days in the office and two working from home if you feel more productive that way, although we’re confident the atmosphere and team will make you enjoy our office even more than you expect. Flexible working hours. As everyone performs best in their own way, we give you the freedom to organise your working time between 8:00 and 20:00, as long as scheduled commitments are met. Optional English classes. Taught by native speakers, so you can effectively improve your level. Private health insurance. We care about your wellbeing and offer medical cover to give you the peace of mind you need. Optional flexible benefits scheme. This benefit can be used for restaurants, childcare, transport and discounts with major brands. Additional holiday days. You’ll enjoy extra days off on special occasions such as your birthday, Christmas or other unique events. About us Fourvenues is the B2B company leading the digital transformation of the nightlife industry. We address a global market worth over $100 billion, spanning nightclubs, festivals, beach clubs, event promoters, and bars. Our vision is clear: to become the operating system of the industry, with a strong financial component and a vertical SaaS (vSaaS) model that empowers our clients to achieve their goals. Their success is ours. In just three years, we’ve multiplied our revenue by 20x, and we’re only getting started. Our goal is to grow by at least 100% annually, fostering an environment where commitment, high standards, and constant curiosity are non-negotiable. Here, excellence isn’t optional; it’s the standard. In the last two years, Fourvenues has secured €11 million in funding from top-tier U.S. investors, including Base10 Partners (Notion, Figma, Instacart) and FJ Labs (Stripe, Airbnb, Rappi). This investment fuels our ambitious growth strategy and strengthens our commitment to expanding in the U.S. with a cutting-edge, high-performance product. At Fourvenues, we scale aggressively while maintaining disciplined unit economics and a long-term vision. We are not just building fast, we are building sustainably, ensuring that every step forward is backed by solid fundamentals. Our goal is to become the leading platform in the nightlife industry while creating a company that lasts. We have the privilege of collaborating with renowned brands such as Pacha, BRESH, Cova Santa, BCM, Magic Room HK, Blackworks, Sonorama Medellin, Opium, and Gossip Doha. And we’re continuously signing new partnerships every month, presenting challenges that push us to deliver outstanding service. If you’re at a point in your career where you’re ready to make an impact, unlock your full potential, and join a rapidly expanding company, this is the place for you! Learn more about our business and story here: https://www.youtube.com/watch?v=5ratQVugh7o

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