Overview
The Senior Product and Marketing Manager I (SPMM) is accountable for the end-to-end success of a product vertical — from strategic definition through execution and player adoption. This hybrid leadership role integrates product ownership with marketing strategy: defining the right problems to solve, ensuring the right solutions are built, and shaping how those solutions are positioned, launched, and scaled in the market. This role sits at the intersection of product value creation and value communication, connecting product, creative, data, engineering, and CRM to drive what gets built and how it lands with players, maximizing business impact and player delight.
Role context: Product Strategy, Discovery, Solution Design, Positioning & Messaging, Go-To-Market (GTM) leadership, and performance learning.
Responsibilities
* Define the problem space, lead insight generation, and shape strategy in collaboration with Data Science and UXR.
* Own opportunity assessment, hypothesis framing, and success criteria for interventions.
* Prioritise based on player value, business outcomes, and strategic alignment.
* Drive cross-functional squads through solution discovery, trade-off decisions, and implementation.
* Define MVPs, testing strategies, and validation loops.
* Maintain accountability for delivery timelines, quality, and learning velocity.
* Craft the player-facing narrative for your product area — the why, what, and how.
* Translate product mechanics into player benefits using intuitive language and emotional resonance.
* Ensure internal and external stakeholders are aligned on value proposition and messaging pillars.
* Lead GTM planning: timing, channel mix, asset strategy, campaign narrative.
* Drive alignment across Creative, CRM, Product, UA, and Platform teams.
* Coordinate market readiness, platform pitch materials, and cross-functional launch execution.
* Define and own product and marketing KPIs (e.g., adoption, engagement, retention uplift, message recall).
* Analyze test outcomes and market reception, synthesize learnings into the next iteration.
* Build compounding insight across launches — what lands, what doesn’t, and why.
Qualifications
* 6–10 years in senior product, growth, or product marketing roles.
* Experience launching high-impact features and owning GTM in fast-paced environments.
* Comfortable owning both upstream strategy and downstream delivery — can flex from insight to execution.
* Operates with urgency, clarity, and commercial focus.
About King
With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.
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